International Market Eentry Strategy

Running head: INTERNATIONAL MARKET ENTRY STRATEGY
INTERNATIONAL MARKET ENTRY STRATEGY
Name of the Student
Name of the University
Author Note

INTERNATIONAL MARKET ENTRY STRATEGY1
Table of Contents
Introduction......................................................................................................................................2
Describe the intention of the paper..............................................................................................2
Motivate the reader to continue reading......................................................................................2
Brief description of the companies and their entry strategies..........................................................2
Analysis...........................................................................................................................................3
Examine the situations and the reasons for success or failure.....................................................3
Lessons learned................................................................................................................................3
Conclusion.......................................................................................................................................4
Reference List..................................................................................................................................5
Appendices......................................................................................................................................6
Appendix 1...................................................................................................................................6
Appendix 2...................................................................................................................................6

INTERNATIONAL MARKET ENTRY STRATEGY2
Introduction
Describe the intention of the paper
The analysis in the report will be based on the analysis of market entry strategies that
have been implemented by two different organizations in different markets. The organizations
that have been taken into consideration for analysis are Rogers Communications that is based in
Canada and Telecom North America which is based in the United States. The paper will also
provide a detailed analysis of the entry strategies and their impact on the success gained by the
organizations in international market. The organizations have their operations in the
telecommunications industry that is competitive in nature.
Motivate the reader to continue reading
The details of operations and strategies implemented by the organizations for the purpose
maintaining profitability levels and revenues in an effective manner will be discussed in the
paper.
Brief description of the companies and their entry strategies
Rogers Communications Inc. is a media and communications based organization of
Canadian origin and the company currently operates in field of cable television, telephone,
internet connectivity and wireless communication. The organization was headquartered in
Toronto. The market entry strategy that has been implemented by the organization in order to
enter the US is termed as partnership. The company has partnered with the various large
organizations in the US in order to start its operations in the country (Rogers.com 2020).