International Market Expansion Strategy for Elkie and Ark

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ASSESSMENT
TASK 3
PRESENTATION
ELKIE AND ARK
GLOBAL
MARKETING

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Table of content
• INTRODUCTION
• MARKET SELECTION
• AVAILABLE OPTIONS
• SELECTION AND JUSTIFICATION
• MODE OF ENTRY
• AVAILABLE OPTIONS
• SELECTION AND JUSTIFICATION
• COMPETITIVE STRATEGIES
• COMPETITIVE STRATEGIES
• PRODUCT / PRICE
• PLACE / PROMOTION
• CONCLUSION
• REFERENCES

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Introduction
• Analysis of the competitive factors and identifying the market selection and the
mode of entry for the business organisation is considered to be one of the most
important aspect that helps the business organisation to achieve its objectives.
• Various competitive strategies and marketing mix strategy is needs to be
considered as to obtain a better understanding.
• The current presentation is related to the analysis of Elke and Ark Company,
which helps in identifying the different prospects that are related to the expansion
of the market in United Kingdom.

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Market selection
Selection of market for international expansion is considered to be one of the most reliable function that is the
organisation needs to consider.
It is identified that selecting the right market in learning how to reach out to the consumer is considered as one of
the most important expansion strategy which is required to be identified by the marketing managers are the
management of the company.
There are various strategies which are related to selection of the international market which includes market
concentration and market diversification as a strategy.
It is identified that market concentration helps in focusing on few select markets which has the company to
consolidate the presence in this market with securing constant sales growth.
On the other hand the market diversification includes introduction of the different products so as to make the market
better place to earn and to generate a good result.