logo

Unit 11 Research Project Assignment Sample (Doc)

   

Added on  2021-02-19

12 Pages2934 Words24 Views
UNIT 11- RESEARCHPROJECT

Research Proposal FormStudent Name: ______________________ Student ID: ____________Centre Name: _____________________Tutor: ________________ Date: ___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question, objective or hypothesis)Title: To analyse different modes of entry available with the local businesses for entering international market. A study on Beales Department Store.Aim: To analyse the expansion strategies available for Beales Department Store to enter USA with special reference to FDI.Research Objectives:To analyse various modes of entry in the international market available to local businesses.To determine the advantages of globalization for Beales Department Store in context of FDI.To identify the challenges that Beales Department Store will face during the expansion

process in USA.To recommend appropriate strategies that Beales should adopt in order to establish themselves successfully in USA.Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important):Rationale:The present research will help in analyzing what are different modes that local business men can use to enter international markets. The research will clarify these entry modes, specially FDI, and identify various advantages and disadvantages associated with these expansion strategies (Bende-Nabende, 2017). This research will help the local businessmen in analyzing and comparing different expansion methods so that they can select the one that is in accordance with the current business situation. In particular, theresearch will help these businessmen in studying the potential advantages and challenges of expansion in USA through FDI. The researcher has selected this topic to conduct his research currently because many small and local businessmen want to expand their business and enter into global markets but lack adequate knowledge and understanding that is required before deciding which is the best strategy that should be adopted in order to expand (Hanson And et.al., 2016)). This research will act as a guide for such businessmen and present before them a comparative analysis of the expansion strategies i.e. FDI so that appropriate decision can be taken. Section Three: Literature sources searchedUse of key literature sources to support your research question, objective or hypothesis: Literature review helps a researcher in analyzing and studying the research that has been conducted before by reviewing various research papers so that different viewpoints of various authors can be studied effectively. In the present research, researcher will form themes based on the research objectives and conduct literature review.

Theme 1: Different Modes of entry in International markets.Author, Hollender, Zapkau and Schwens (2017), states that there are five major entry modes exporting, licensing, franchising, turnkey projects, joint venture and establishing strategic alliances with companies in foreign countries. The author further states that depending on the level of income and expenditure as well as the risk taking ability of the firm, a company should decide that amongst all the available strategies which one should be selected by them. Author has ranked exporting as the easiest method of entering into international market without any potential risks followed by both licensing and franchising methods. This is followed by partnership or strategic alliances formed with foreign country which involves distribution of both risk and resources and entry through FDI’s and wholly owned subsidiaries is ranked highest in terms of risk and control but are also expensive methods of entering. The author concludes that all the methods have varied advantages or disadvantages and the risk exposure and capital investment are the major factors that should be treated as a basis for taking decisions regarding foreign investment.Another author, Hennart and Slangen (2015), contradicts that every investment option is associated with a particular disadvantage and cannot be selected solely on the basis of capital investment capability of a company or the degree upto which the risk can be tolerated. Different countries have different economic condition and these need to be critically analyzed before determining which option should be chosen as an expansion mode. The author further argues that under the leadership of Donald Trump, entering and doing business markets has become relatively harder. Although the government is encouraging investment through FDI, there are a number of regulations that are to be fulfilled and the entire procedure gets extremely lengthy for a businessman. Author also argues that the returns in the foreign countrywill not immediately flow in after the store has been opened and is rather a time consuming process.Theme 2: Globalisation through FDI in USA.As per the view of Bende-Nabende (2017), in the current market scenario of America, FDI is a good expansion option for businessman. The country has reviewed its regulations imposed for entry of international firms and therefore, the businessman can utilize the advantage of skilled workforce along with use of innovative technology that will help in diversifying business at an international level. Along with this, the author further states that although FDI is not as easy or inexpensive as exporting in USA, but there are a huge number of added benefits under FDI as well that the company can utilize like infrastructure, business transparency, strong and just judicial system of the country, an extremely competent business environment etc. These help infacilitating and simplifying the process of expanding and setting up a business in USA and therefore, author concludes that despite the movement of economy towards depression, FDI in America is a good expansion option that will benefit both the investing businessman as well as the economy of USA giving attractive returns.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Analyzing Modes of Entry for Beales Department Store
|26
|6378
|30

International market entry strategy and modes of entry
|10
|3983
|122

Market Development Strategies
|11
|2894
|204

Market Entry Strategies in Emerging Markets
|15
|2771
|144

Unit 11: Research Project Assignment Solved
|26
|3670
|108

Strategies for Entering Emerging Markets: A Study on Matches Fashion
|10
|827
|74