International Market Selection for Tingz

International Market Selection for Tingz
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Table of Contents
INTRODUCTION ...............................................................................................................................3
TASK A................................................................................................................................................3
Option 1 'Bricks'..............................................................................................................................3
Option 2 'Clicks': .............................................................................................................................4
TASK B................................................................................................................................................4
Market entry strategy.......................................................................................................................4
A set of screening criteria , to help identify the most suitable country for the Tingz test market. . 5
The criteria behind selecting these organization..............................................................................8
Reason behind selection the particular criteria................................................................................9
Critically evaluate the criteria of countries and the best country for the Tingz company...............9
CONCLUSION..................................................................................................................................10
References...........................................................................................................................................11
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INTRODUCTION
The process of conducting transactions overseas for developing exchanges to fulfil
objectives and goals of the person and company is called as international marketing. It provides
various opportunities for the development and growth of the organisations. It is a tool which is used
by the firms for getting global recognition and expansion (Gubik and Karajz, 2014).
For the current report, given case scenario of peppersmith is taken into the consideration.
The focus of the file is on Tingz, a sugar free xylitol sweets. It includes market selection and market
entry strategy.
TASK A
According to the case, the producers of the Tingz have been identified a capable distributor
for reaching the dentists. The firm is operating its business in these countries: Czech Republic,
Latvia, Luxembourg and Finland. The specialist distributor is selected by the peppersmith for the
nation for effective market entry and distribution. It has chosen two main options for using market
entry and distribution strategy. These options are as follows:
Option 1 'Bricks'
In this, the focus of the firm is on “Bricks”. In this, a specialist distributor will be selected by
the company for distributing Tingz to the pharmacies and health food stores. Firm has chosen
distributor for each country for increasing sales and revenue of Tingz and informing dentists and
pharmacies about its benefits. Company will provide all the information to these distributors about
the qualities, benefits, features, etc of the Tingz so that they can properly explain it to the customers.
Peppersmith has hire distributors from the Czech Republic, Luxembourg, Finland and Latvia. There
role is to introduce healthcare professionals about the product and influence them to purchase it
(Lee, Abosag and Kwak, 2012). They can either directly deal with the customers by using Business
to customer strategy (B2C) or other business firms via business to business strategy (B2B). Before
promoting about the Tingz and its quality of sugar-free, peppersmith needs to provide training and
development programme to the distributors. This program will help them in developing various
skills and abilities regarding sales and marketing (Raff, Ryan and Stähler, 2012).
Selected distributors can use intensive, selective and exclusive distribution. In intensive,
they need to keep the stock of Tingz in majority. This strategy is effective for the local suppliers of
each nation. On the other hand, in selective distribution peppersmith needs to relies on few
intermediaries to carry their product of Tingz (Holtbrügge and Baron, 2013). It is one of the best
strategy for the distribution of Tingz as it need specialist distributors. With the help of effective
communication, influencing personality, problem solving skills, etc these distributors will attact
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dentists and other customers to purchase the product. These will result to improve relations with the
customers and resolving their queries with respect to the product by communicating face to face. It
will lead to develop effective image of the firm in-front of dentists and pharmacies which makes
them to purchase the priduct and use them for the welfare of the children (Hilmersson and Jansson,
2012).
Option 2 'Clicks':
In this option, peppersmith is focusing on clicks strategy for distribution of the Tingz among
the dentists, pharmacies and other customers. In this, company will make Tingz available on the
online websites with the help of local equivalent of amazon.co.uk. There are various online reatil
websites in the country. It is important for the peppersmith to come with new, innovative and
creative services so that customers will get attract towards it (Wang and Lestari, 2013). It is one of
the best approach for bringing Tingz among the diverse customers for the children and teenagers.
With the help of online website, clients will feel comfortable in ordering and getting delivery of
tingz easily. On the other hand, this strategy will help the firm in maintaining and increasing its
number of consumers. In contrasts to it, there is huge competition among the retail firms in nation.
This strategy will also result to increase competition and challenges for the firm as it need to think
something new and innovative for building effective competitive advantages (Kramarz and Skans,
2014).
So from both the options, primary focus of the peppersmith needs to be on option 2 i.e.
clicks. It is one of the popular and most using approach. With the help of this strategy and by
providing effective services regarding the delivery of product and its safety, exchange, return, etc
will increase the satisfaction of the customers (Lowe, George and Alexy, 2012). On the other hand,
company will able to make relations with the local distributors. It will help in enhancing the growth
and success opportunities of the firm. With the help of this strategy, dentists and pharmacies will
able to order Tingz any time, they do not need to go to shops or visit distributors. All they need to
do is some clicks for ordering Tingz for children or teenagers (Kaustia and Knüpfer 2012).
TASK B
Market entry strategy
Market entry strategies are based on the planning method where all organization delivering
their goods and services top the new target market (Kaustia and Knüpfer 2012). In import and
export service it its important for the company to analysis the demand and need of other country
customers. Direct exporting, licensing, partisanship all are the major sub parts of international
market.
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