International Marketing

International Marketing
International Marketing
Student Name
University Name
Unit Name
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International Marketing
Executive Summary
White Hat Agency, an Australian-based digital marketing agency, hopes the organization will
expand its presence in India by setting up an office in India. The organization provides high-
quality digital marketing services for both small as well as large sized businesses, and as India's
business is moving toward digital marketing, it is now the right time to take advantage of it. The
report should focus on the establishment of branches of white hat institutions in India. The report
includes market opportunities for organizing products/services, market entry strategies and
recommendations, marketing and R&D considerations. Finally, the report also discusses
recommendations for business production and international HRM issues and considerations to
solve such issues.
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International Marketing
Contents
Introduction......................................................................................................................................3
Company Background.................................................................................................................3
Country’s Background.................................................................................................................3
Conclusions of SWOT analysis i.e..................................................................................................5
Additional analysis reflecting your further country analysis...........................................................6
Competitive strategy analysis..........................................................................................................7
Competitive strategy....................................................................................................................8
Market entry option analysis and preferred option recommendation..............................................8
Market entry strategy...................................................................................................................8
Preferred option...........................................................................................................................9
International Strategy.................................................................................................................10
Marketing and R&D considerations (including competitive strategy)..........................................10
Marketing strategies...................................................................................................................10
Recommendations regarding production.......................................................................................12
International HRM issues and considerations...............................................................................13
Conclusions....................................................................................................................................14
References......................................................................................................................................15
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International Marketing
Introduction
Company Background
White Hat Agency is an Australian digital marketing company located in Sydney they are online
marketing service providers and help businesses to apply their expertise to complex business
issues and create opportunities for customers' business growth. White Hat Agency builds elegant
websites, develops innovative brands, as well as designs sophisticated digital marketing services.
White Hat Agency promises that its customers will find a strong team that is passionate about
serving the exact needs of your business. They offer a broad range of services in Sydney online
marketing, including SEO, web development and design, Google AdWords, email marketing,
branding, and social media, and copywriting, public relations and corporate solutions. They work
with clients to develop unique methods to ensure their business growth and met their goals. The
company delivers all results with transparency and authenticity, ensuring that for businesses
working with them is always good and valuable.
Country’s Background
Political analysis: India is the most powerful country in the whole world. India is the largest
democratic country as well as it enjoys quite a stable and strong political environment. India is
adjacent to two powerful countries, Pakistan and China. Most of the people's democratic will
reflected in the local as well as in national elections are respected and accepted by the political
people and parties (Chen & Chiu, 2014). This political culture greatly contributed to a strong
political environment, which is actually a significant factor in simply attracting foreign direct
ventures and investments. However, in India, sporadic political turmoil is not common.
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