International Marketing

INTERNATIONAL
MARKETING
International Marketing 0

International Marketing 1
Table of Contents
London.............................................................................................................................................3
Identification of target.....................................................................................................................3
Ideal customer..............................................................................................................................3
Marketing primer.........................................................................................................................3
Product adaption/standardization strategy.......................................................................................4
Product adaptation.......................................................................................................................4
Benefits of product adaptation.................................................................................................4
Standardization strategy...............................................................................................................4
Benefits of Standardization......................................................................................................4
Marketing entry strategy..................................................................................................................4
Set clear goals..............................................................................................................................5
Research of market......................................................................................................................5
Competition.................................................................................................................................5
Mode of entry..............................................................................................................................5
Strategy document.......................................................................................................................5
Distribution strategy........................................................................................................................5
Exclusive distribution..................................................................................................................6
Intensive distribution...................................................................................................................6
Selective distribution...................................................................................................................6

International Marketing 2
Pricing strategy................................................................................................................................6
Pricing strategy of product line....................................................................................................7
References........................................................................................................................................8