International Marketing Management: Market Entry Strategies and Global Trends

International
Marketing
Management
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Table of Contents
Introduction......................................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK...............................................................................................................................................3
Market entry strategy..............................................................................................................3
Global trends and their applications in the local environment...............................................5
Social media, standardisation and adaption............................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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Introduction
Main objective of this report is to better understand the concept of international marketing
management. Internationalization of business will help company in expanding their market
segment and enhance their sales of products as company is able to sell its products and service to
different countries (Banerjee, 2017). Marketing means promote the sales of products and services
in a market but it quite difficult for a business to effectively manage its marketing activity. This
is because the culture of foreign country is totally different from the home country. As the
company require to effectively analysis the market trends and make an effective marketing
strategy which help company in achieving its goal in international market. This report is based
on hello Fresh Company which launch its Green Chef as a premium brand in Germany. This
report will include market entry strategy, various global trends and their application in the local
environment. Other than this it include segmentation and buyer behaviour and cultural insight in
the appendix.
MAIN BODY
TASK
Market entry strategy
It refers to a plan related to the distribution of product and delivery method of goods or
services which is used by an organisation to a new target market. While at the time of
internationalization of business it refer to the creation, establishment and management of
contracts in the foreign country. In context of hello fresh it’s very important for business that
they select an effective market entry strategy for Green Chef in Germany. As these strategies will
help them the effectively capture the needs of new customers by distributing their fresh products
with the help of effective distribution channel. In context of selected company various market
entry strategy for company are discussed below for better understanding:
Agreement with supermarket chain- First important option that selected company have to
enter into the Germany market is that it make a contract or agreement with the famous
supermarkets chain which help selected company in selling its Green Chef fresh meal kits in
their physical stores. This marketing strategy have various advantage and also have some
limitation for selected company which are discussed below:
Benefits-
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