Scope and Key Concepts of International Marketing

International Marketing

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1 Scope and key concept for international market ...............................................................................3
P2 Rational for an organization to want to market internationally and various routes to market..........4
TASK 2..........................................................................................................................................................5
P3 Key criteria and selection process in deciding which market to enter................................................5
P4 Various market entry strategies along with its advantages and disadvantages .................................6
CONCLUSION...............................................................................................................................................7
REFERENCES ................................................................................................................................................8

INTRODUCTION
Every business dream of for taking its business at a higher level. They try their best to
bring it to international market. The small companies tries its best to become a medium scale
business, the medium scale business tries its best to become a large scale business. The
companies which are operating in the international markets have the production and operation
activities at a huge scale. Taking the business at international market is not an easy task; business
requires evaluating all the risks and opportunities which are associated with international market.
But huge risk brings up the huge profits also. The companies which internationalize their
business gets huge profits have they are selling their products and services at a global level
where the customer base for the company gets increase. For reference purpose this report has
taken an example of a company, marks and Spencer. Marks and Spencer is a British
multinational company which is specialize in selling the products of fine clothing, home products
and food products. The company was founded in the year 1884 by Michael marks and Thomas
Spencer.
This report discusses about the scope and key concept for international market, routes for which
an organization can internationalize its business. The report also includes the key criteria and
selection process to take when considering to international market. Apart from this the various
strategies which the organization uses to enter into the international market is also been stated
into this report.
TASK 1
P1 Scope and key concept for international market
The scope of the international marketing is as follows:
Export: In international marketing the organization gets an opportunity to sell its product and
services to the international border also. Its enable the organization in increase in the customer
base, also it increases the sales and profits for the company. As in the case with marks and
Spencer the company operates on an international market where it manufactures its products at
one place and sells it to the international market (Akaka, Vargo and Lusch, 2013). It performs
the export activity.
Import: The goods and services are also gets import from one country in a view to sell it. The
countries like India import the products of Marks and Spencer in a view to sell them into stores.
Import activity is also very much necessary in international market as one country has to buy the
products in a view to sell it and to complete this international marketing concept.
Re- export: It refers to an activity where the semi finished goods are purchase from one country
then it gets process to finished goods. Then after processing the semi finished goods into finished
good the organization sell goods through exporting it (Baack, Harris and Baack, 2013).