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Report on International Marketing of Marks and Spencer

   

Added on  2020-06-03

16 Pages5344 Words42 Views
INTERNATIONALMARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1. Scope and key concepts of international marketing in Marks and Spencer.........................1P2. Rationale for Marks and Spencer to expand operations internationally with describingroutes...........................................................................................................................................3LO 2.................................................................................................................................................4P3. Key criteria for selection process in Marks and Spencer with considered internationalmarket to enter.............................................................................................................................4P4. Different market entry strategies with their advantages and disadvantages.........................5LO 3.................................................................................................................................................6P5 Arguments for Marks and Spencer in global and local debate..............................................6P6 Marketing mix for Marks and Spencer..................................................................................8LO 4.................................................................................................................................................9P7 International marketing approaches for Marks and Spencer.................................................9P8 Home and international orientation and ways to access competitors with its implications.10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONInternational marketing plays an important role in the success of business and inincreasing the overall productivity. It is also known as the global marketing which is used bymanagers to market their goods and services. Further, it increases competition in which thecompany can accomplish a large market share (Richani, Papaioannou and Banou, 2016). Beforemaking decisions, every enterprise should concentrate on the different aspects of theenvironment. In this context, present report is based on Marks and Spencer which is one of thelargest supermarket in the UK and operate operations and functions in different areas of theworld. In order to gain insight information, present report covers scope and key concepts of theinternational marketing that are used for Marks and Spencer. Furthermore, reports help toevaluate entry strategies and recommendations. In addition to this, report includes considerationin which business will be able to evaluate the global and local operations in 2 nations. LO 1P1. Scope and key concepts of international marketing in Marks and SpencerInternational marketing plays a vital role to make successful operations and functions.Main aim to implement international marketing in Marks and Spencer is that earned great scopeas well. Apart from this, in respect to implement its importance in several countries products andservices promoted in the international areas (Chung, Yu and Shin, 2015). For example, China,India, Mexico, etc. In this consideration, following are certain scope explained in the chosenbusiness:Imports: In imports, international marketing considered wide scope for brand in whichthe company works. In this aspect, in different part of the nation’s business perform theiroperations and functions to gathered relevant information. In Marks and Spencer creationand improving production line considered through implement importing. Hence, businessobjectives could be achieved which is helpful to make unique solutions (Richani,Papaioannou and Banou, 2016). Exports: Export is also similar concept which assists to increase brand performance indifferent areas of countries. Marks and Spencer export their products with its finalised ininternational boundaries. In the different franchise, products are carried with their1

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