International Marketing: Market Entry Mode, Competitive Strategy, and Profit Projection

This presentation discusses market entry mode, competitive market strategy, and profit projection in international marketing. It also covers the importance of cultural dimensions and international marketing mix analysis.

International Marketing

1. Report introduction
 Current study is based on Antoni Manuel which provides accessories to the consumers.
The aim of the firm is to expand its business across the world.
 The current study will discuss market entry mode for the cited in foreign country and will
discuss competitive market strategy.
 It will explain international marketing mix analyses and will define profit project aspects.

2. Background Information
 Antoni Manuel is one of the leading stores that deals with a rich collection of the watches,
belts etc.
 Products are made with rich leather in order to provide the customers an efficient
experience and satisfaction as compared to the other brands.
 There is a huge collection of bags that are considered enough to gain the attraction of any
women. The structure of the company is highly structured as it helps them in achieving
the popularity and productivity at higher rates.

3. Market selection process
 Market segmentation is considered as an efficient way of performing the market analysis.
 This can help Antoni Manuel before expanding their business in different locations.
Various analytical frameworks can also help the company to achieve the same.
 So, the Antoni Manuel can ensure to involve a pre assessing of tools required, patterns or
strategies they can sue, methods for grouping etc.
 This can prove much beneficial for the company to gain a satisfied number of customers
in the international business.

4. Hofstede cultural dimension framework
 Hofstede cultural dimension theory is related with the cross cultural communication . Whenever companies conduct operation in other
nations then it has to face issues in communication. This framework defines six dimensions which defines the cultural aspect:
 Power index
 Uncertainty avoidance
 Individualism vs Collectivism
 Masculinity vs. femininity
 Long term vs short term orientation
 Indulgence vs. restraint

Continued..
 Each nation has its own values, in some place people like to work as individual whereas in other
place people like to work collectively.
 Some society give more preferences to women over men and in other society men get more
preferences.
 Antoni Manuel is required to pay attention on this past so that it can conduct operation in the new
place easily.
 This is the dimension which explain if the person is having more power than society accept the
person as compare to the person with low power.

5. Market entry mode
 Antoni Manuel is dealing in accessories, now company is aiming to expand its
operations across the world. Thus, it is essential for the business that to use
appropriate strategy to enter into the new mater. For the cited firm joint ventures
would be effective strategy.
 Joint venture is the type of market entry strategy in which entity can work in
collaboration with the local firm. As local entities have strong command over the
market. That knows about needs of consumers. By this way Antoni Manuel will be
able to deliver satisfactory services to consumers. It will help in establishing its
business in the new market effectively.

6. Competitive market strategy
 As Antoni Manuel is planning to enter into the international market thus, company needs to
adopt competitive strategy that can help the firm in gaining competitive advantage and sustaining
in the new market for longer duration. Cited firm should adopt cost leadership strategy.
 This would be effective strategy because by this way it will be able to reduce its
production and distribution cost to great extent. It should purchase raw material from good
suppliers those who can give material to law rates. By this way cited firm will be able to manage
its cost well. This will also help in supplying high quality products to consumers. This will be
effective strategy and will help Antoni Manuel in gaining competitive advantage.

7. International marketing mix analysis
 International marketing mix is usually being involved when a product
has to be launched in the international markets. So, the same can be
involved by the Antoni Manuel in order to suit to the requirements and
essentials of the specific area. The international marketing mix analysis
can also be classified in four types and these are discussed as under :
 Product : Product should be involved by the Antoni Manuel in a way that
it can be able enough to attract the customers to a huge extent.

Continued..
 Price : Antoni Manuel should ensure that the pricing of the products should be
in a way that it can act affordable for the people.
 Place : It is very important that Antoni Manuel should investigate about
different areas and then only, can distribute or expand the same to those
areas. It is because this is important for achieving an effective positioning.
 Promotion : Antoni Manuel can make involvement of various ways by which
they can promote their products and collection. Some very common ways
include sales promotion, by means of public relations etc.

8. Profit Projection
 The income statement involves all the profits as well as loss. Along with the projected income, losses, etc.
 Profit projection is also considered as one of the most essential standards of the Antoni Manuel. So, Antoni
Manuel can also make an estimate from all the financial results they have made throughout.
 Also, it can be classified as an income statement. So, the Antoni Manuel can make sure to consider some
factors before focusing on the profit projections such as the total cost of the products sold, the estimated
value, rate of benefits etc.

9. Conclusion
 It can be concluded from the report that Antoni Manuel can make sure to involve all the
modified processes and procedures such as the Joint venture and cost leadership as it can
actually help them to enter in the international markets.
 Thus, it can also further help them to achieve all the objectives and targets at a much
faster rate.

10. Recommendations
 Some factors that can still be involved by Antoni Manuel involves the fact that the
company can also try to involve the latest collection as it can attract the customers more.
 They can achieve this by taking feedbacks from the people about their likes and dislikes.
 Then on the basis of that, they can expand their business to the international markets.
 Also, they can investigate the whole culture and strategies of the market in which they are
expanding so that it can help them in making further strategies before expanding

REFERENCES
 Papadopoulos, N. and Heslop, L.A., 2014. Product-country images: Impact and role in international
marketing. Routledge.
 Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson
Education.
 Samiee, S., Chabowski, B.R. and Hult, G.T.M., 2015. International relationship marketing: Intellectual
foundations and avenues for further research. Journal of International Marketing, 23(4), pp.1-21.
 Mathews, S., Bianchi, C., Perks, K.J., Healy, M. and Wickramasekera, R., 2016. Internet marketing
capabilities and international market growth. International Business Review, 25(4), pp.820-830.

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