Marketing Essentials: Apple vs Samsung

Marketing
essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Covered in powerpoint................................................................................................................1
TASK 2............................................................................................................................................1
P3: Contrast the ways in which organisations uses the marketing mix in their marketing
planning process as to achieve organisational goals...................................................................1
TASK 3 ...........................................................................................................................................5
P4: Create and evaluate a basic marketing plan for an organisation:.........................................5
CONCLUSION...............................................................................................................................7
REFERENCES .............................................................................................................................8
Books and Journals.....................................................................................................................8

INTRODUCTION
The term marketing is used to identify the needs of customers and satisfying them with
effective promotion of goods and services. Marketing is described as a function of management
that helps in conveying the important information about product and services to its target
customers (Marketing Essentials, 2020).
Apple is an global technology company of America, founded in 1976 by Steve jobs,
Ronald Wayne and Steve Wozniac. The headquarter of company is located in California. Apple
is successful manufacturer of computer software, smartphone and provides online services. The
company is known for first successful company in personal computers.
In this report the ways in which organisations uses marketing mix can be introduced with
comparison between Apple and Samsung. Further basic marketing plan of any organisation is
also discussed in this report.
TASK 1
Covered in powerpoint
TASK 2
P3: Contrast the ways in which organisations uses the marketing mix in their marketing planning
process as to achieve organisational goals.
Marketing mix is a method of promoting and introducing a product into market.
Marketing mix specify the combination of 7p's that plays important role in the achievement of
marketing objectives (Braciníková and Matušínská, 2017). Comparison between apple and
Samsung in context of marketing mix are as under:
Basis of comparison Apple Samsung
Product Product is an element of
marketing mix that shows the
output of the company (Baker,
and Magnini, 2016). Apple
deals in wide variety of
products with exclusive
designs and are easy to use.
Samsung is known for quality
of products and fast services.
Currently company is dealing
in extensive product range. For
instance smartphone, TV, AC,
refrigerator, laptop, camera
etc. in marketing mix product
1