Apple Marketing Tactics - Doc

   

Added on  2020-10-22

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Apple Marketing Tactics
Apple Marketing Tactics - Doc_1
EXECUTIVE SUMMARYApple Inc. is one of the leading multinational technology companies founded byAmerican entrepreneur and business magnet Steve Jobs on April 1, 1976. Company wasspecialised in delivering information and technological products to customers. The reportdemonstrates core marketing tactics utilised by Apple in order to promote iPhone in Australia.Apple's target market includes high earners who are willing to pay extra to get premiumproducts. In Australia, Apple stays apex in terms of market share with its robust marketingtactics and strategies. Challenges such as skimming price strategy, lack of physical presence andhigher competition in Australia affects the organisational profitability. It is recommended to themanagement to establish more stores to enhance sales and customer base.
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TABLE OF CONTENTS1.0 INTRODUCTION.....................................................................................................................12.0 CONCEPT OF 5C......................................................................................................................12.1 Company...........................................................................................................................12.2 Customers.........................................................................................................................32.3 Collaborators....................................................................................................................32.4 Competitors......................................................................................................................32.5 Context.............................................................................................................................43.0 MARKET RESEARCH AND INTELLIGENCE.....................................................................53.1 Customer Satisfaction.......................................................................................................53.2 Threat from Competitors..................................................................................................63.3 Revolution on the business...............................................................................................63.4 Role of distributors...........................................................................................................64.0 MARKET STRATEGY.............................................................................................................74.1 Target Market...................................................................................................................74.2 Value Proposition.............................................................................................................84.3 Market Position................................................................................................................95.0 MARKET TACTIC.................................................................................................................106.0 CHALLENGES.......................................................................................................................117.0 RECOMMENDATIONS AND CONCLUSION....................................................................127.1 Recommendations..........................................................................................................127.2 Conclusion......................................................................................................................12REFERENCES..............................................................................................................................14
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1.0 INTRODUCTIONMarketing is an art and science of exploring, developing and offering value to satisfy theneeds of a target market in order to enhance sales and profits (Kotler and et.al., 2014). In anorganisation, marketing plays a significant role in delivering and spreading informationregarding products and services offered by the organisation to their target customers. In thiscontext, focus of present study will be on analysing the core marketing tactics used by Apple Inc.in order to attract target market of Australia (Ryan, 2016). To gain customer attraction, AppleInc. promotes its products and services in a creative and innovative manner which explicitlydescribes the speciality of their products. An analysis of firm’s internal and external analysis willbe made by using 5C analysis. An extensive market research and intelligence towards customersatisfaction, threats of competitors and role of distributors as well as revolution of business willbe made in this report. 2.0 CONCEPT OF 5C5C analysis is a framework tool which is used for analysing the internal and externalenvironment of firm. It is the situational analysis model which is used to determineorganisational both internal and external position within marketplace. The 5C analysis of AppleInc. is described as below:2.1 Company1
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