International Marketing for ASDA: Analyses, Opportunities, and Challenges

International Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analyses of key concepts and scope in international market for ASDA.....................................3
Available routes for international market....................................................................................4
Challenges in the international markets.......................................................................................4
Opportunity provided by international markets...........................................................................5
Criteria for entering global markets.............................................................................................6
Pros and cons of different market entry strategies.......................................................................7
Market evaluation........................................................................................................................7
Recommendation.........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Any activity performed by a business organization for the growth of the firm across the
borders is known as international marketing. Focus of the global marketing is on expanding the
growth of the organization by targetting the customers across the globe.
ASDA is a UK based multinational brand dealing majorly in the grocery products
through their established supermarket chain since 1949.
The following report will be mentioning the analyses of international marketing in
context of ASDA. A thorough analysis of the international markets and recommended strategies
will be provided accordingly.
MAIN BODY
Analyses of key concepts and scope in international market for ASDA
A UK based multinational firm operating in different parts of country, catering the
customers majorly with the grocery items and some non-food products too. Focus of the
company towards international markets specifically in South Africa will be aimed with thorough
analyses of the market. Some features of the international market scenario is discussed below:
Key features
 Broader market
International marketing allows a wider market to the company in comparison to the
domestic market as many buyers and sellers are involved in the business deals in global markets.
The larger availability of market benefits the company to target different customers with their
products and service. This factor leads to the increasing profit for the company.
 Highly competitive
The availability of larger scope in the international market leads to higher competition in
the market because of these markets provide more satisfactory business opportunities than the
domestic markets.
 Higher risk
Involvement of different buyers and sellers across the globe makes the market more risky
as involvement of different factors are also there which tends more risk to the dealers. With
higher profitability chances the company has to bear higher risks as well to operate in the wider
market.
Scope