International Marketing SWOT Analysis Report 2022

Running head: INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
Name of the Student
Name of the University
Author Note

1INTERNATIONAL MARKETING
Executive Summary
The main aim of this report will be to discuss about the market expansion of the company of
Herschel Supply Company, into the market place of India. International marketing plan need
to be developed for the company in order to target the untapped market of India. A SWOT
analysis will be done in order to judge about the overall benefits and dangers that the
company can face, along with the market segmentation of the region of India.

2INTERNATIONAL MARKETING
Table of Contents
Introduction................................................................................................................................3
About the Organization..............................................................................................................3
SWOT Analysis.........................................................................................................................4
Strengths.................................................................................................................................4
Weaknesses............................................................................................................................4
Opportunities..........................................................................................................................5
Threats....................................................................................................................................5
Segmentation..............................................................................................................................5
References..................................................................................................................................7