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International Marketing - Amazon Assignment

   

Added on  2020-12-30

10 Pages2683 Words350 Views
International marketing

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................31.Critically analyse and evaluate two recent drivers of globalisation that can help impact theexpansion of Amazon into UK market .......................................................................................32.Identify the specific target market that amazon fresh should target in the UK........................43. Evaluate the global environment for Amazon include industry statistics, two majorcompetitors, few customers trends, social and cultural conventions..........................................54. Critically analyse and evaluate Global/international strategy and one international marketentry strategy for Amazon in order to grow further in global markets.......................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONInternational marketing is based on the strategy that is created in the home country anddistributed in other office that is affiliated in host country. It is an application of the marketingprinciples for satisfying the needs and wants of the customers across the nation. In simple words,international marketing means to undertake marketing activities in home country as well as othernations. Present study is based on Amazon. It is an American multinational technology company,headquartered in Seattle, Washington. It mainly focuses on e-commerce, artificial intelligence,cloud computing. Amazon holds the largest cloud computing platform and e-commercemarketplace in the world according to their revenue. The Amazon introduces 3D printed shirt fortheir future expansion as well as enter into new market.The report will describe drivers of globalisation that can helps to expand of Amazon inUK market. It will describe the specific target market of the Amazon in UK. Furthermore, it willevaluate global/ international strategy and international entry strategy in order to growth of theAmazon in UK.MAIN BODY1.Critically analyse and evaluate two recent drivers of globalisation that can help impact theexpansion of Amazon into UK market Drivers of globalisation:-Technological drivers:It is an important driver that helps to shape as well as set the foundation of modernglobalisation. The most important development is that decreases the cost of communication andtransportation during the last decades(Vellas, 2016). With the help of technology, reducing thecost as well as possible the celebrity endorsment, global value chain and long distance trade.Amazon is fully based on technology because it grabs the market through online. With the helpof technological drivers, their research and development department can analysis current marketsenerio, their target market as well as opportunities and threats for new product etc. that helps toAmazon for introducing their new product that is 3D printed shirt into new UK market. This isnew product for the market that attract their customers.Political drivers:

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