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International Marketing | Assignment

   

Added on  2020-12-24

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International marketing
International Marketing | Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1ASSESSMENT TASK....................................................................................................................11) Evaluate how some drivers of globalisation can help NIKE expand in this new market.......12) Critically analyse the nature of the global environment including customer trends, socialand cultural conventions affecting the international marketing decision....................................23) Identify and justify one specific target market within the UK that the NIKE should target...24) Identify and justify the one type of global International Strategy method that NIKE shoulduse to grow in global markets......................................................................................................25) Critically evaluate which one International Market Entry strategy is more appropriate forNIKE to enter and grow in the UK market..................................................................................2CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3
International Marketing | Assignment_2
INTRODUCTIONGlobal trade refers to expanding business in different countries to generate more salesand profits. the evolution of globalisation has provided vast opportunities for big firms to trade indifferent countries (Papadopoulos & Heslop, 2014). it has influenced them to develop effectivestrategies to build a large customer base. This report will describe drivers of globalisation neededto expand in new market. also, it will analyse nature of global environment that affects indecision making. Moreover, different target market and global strategies are discussed. At lastinternational market strategies are explained for business to grow. For present report organisationtaken is Nike. it belongs to apparel industry. ASSESSMENT TASK1) Evaluate how some drivers of globalisation can help NIKE expand in this new market. Business requires effective strategy to expand in global market. it is very important forthem to grow and develop in different market so that they can sustain for long time. There are several drivers which influence business to enter in new market. these are as follows :-Technological – this is foremost driver of globalisation that has shaped world economy. It hascreated a platform through which business can grow and develop (Drivers of globalisation.2005). For many organisation innovations in technology has attracted them to enter in newmarket. alongside this, internet has become a major source for rapid growth. they are able toshare and communicate quickly (Hult & et.al., 2018). In similar way, UK is a developed nation.There are high and advance IT infrastructure available. So, Nike can operate there and generatemore revenues. Political – With globalisation countries trade with each other. this has resulted in creating strongpolitical relation with one another. moreover, many international agencies like WTO and GATThave developed some trade and tariff policies. This has made it easy for business to importexport goods and services. UK is having strong political relations with other nations. This can beuseful for Nike. they can trade with UK and further in EU countries. Market – this is another driver that allows companies to grow all around the world.Globalisation has provided them vast number of opportunities to expand customer base and earnmore profits. through this, customers have also got option to choose from variety of products(Sun, Paswan & Tieslau, 2016). furthermore, businesses are able to create network channels todeliver goods and services. Nike can be benefited as well. UK market is having high growth in1
International Marketing | Assignment_3

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