International Marketing (Part-2)

INTERNATIONAL MARKETING (PART-2)

TABLE OF CONTENT
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
 International marketing is an activity under which marketing activities are
performed by managers in more than one country. Main aim of international
marketing is to enhance the presence of company by targeting global audience.
In the current study Amazon is taken into consideration that is a leading e
commerce company operating in different countries across the globe. It was
stated by Jeff Bezos in 1995 and currently deals in several products such as
groceries, clothing, home appliances, electronics and more.

KEY ARGUMENTS IN THE GLOBAL AND LOCAL DEBATE
 It is analyzed that there is higher difference between global and local
marketing. Global marketing provides an opportunity to marketer to target
international audience. On another side in local marketing products and
services are provided to local customers. Major differences between global as
well as local market are given as under:
Global Market Local Market
It refers to provide products to
global audience in different
countries that is essential to earn
higher profitability. In context of
Amazon, it is also working in
global market by providing goods
to over cease customers.
Here, business is operated within
the territory of a particular country.
So, products and services of
company is also offered to local
audience. There are lower
opportunities of growth and
success in this local market.