Contemporary Hospitality Industry

Contemporary
Hospitality Industry

Table of content
 INTRODUCTION
 PESTLE Analysis factors of Whitbread
 SWOT analysis for a hospitality business
implications of current and potential trends
 evaluation of ability of chosen hospitality business
 Evaluation of how external factors impact on current and potential trends
 Conclusion
 References

Introduction
Hospitality industry includes different types of business related to food, drink,
beverages, accommodation and more. It is stated that hospitality industry plays a
crucial role in economic growth and success of country by generating job
opportunities for individuals within country. In UK, hospitality industry is considered
as one of the largest employment sector which offers job to nearly 4.49 million
people every year.

PESTLE Analysis factors of Crowne Plaza
It is vital for hotel industry to analyze
the external environment on continuous
basis as it provides significant
information n about the external factors
which put great impact over company
and its profitability and market presence
as well.

CONT..
Political Factors: It is the first factor of PESTLE framework which focuses on
elements such as environmental law, labour law, government policies etc. In
context of Cronwne, they are affected by political situation of country as due
to brexit it is becoming difficult for them to enlarge their operations in
significant manner.

CONT...
 Economical Factors: These factors are related with economical conditions
of country which comprises different elements such as interest rate,
disposable income, inflation, demand, supply and more. In reference of
selected company, it is stated that their business is highly affected with
ongoing pandemic. So, they are required to analyze the environmental
conditions and prepare strategies accordingly for future betterment.