Digital Marketing: Tools and Techniques for Promoting Products and Services

DIGITAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................2
Digital Marketing: ......................................................................................................................2
Search Engine Marketing- ..............................................................................................................3
Operating of Search marketing Engine- .....................................................................................4
ILLUSTRATION:-.....................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Digital Marketing:
It is referred to the type of marketing wherein the products and services are promoted
using the electronic devices. Using various digital platforms like search engines, websites,
google ads, social media, mobile applications, email etc. The marketers endorse their products
using these as they believe that the consumers of goods also heavily rely on these platforms to
start with there research and inquiries.
There are certain tools and techniques that are used for digital marketing:-
 Search Engine Optimization- This is the most organic tool which is commonly used by
the companies to promote their products and services. It is a successful amalgamation of
optimized websites and its user-friendly architecture which help generate better results. It
is a process in which the company try to increase the visibility of their websites and by
creating awareness increase the number of visitors.
 Social Media Marketing- Another influencing tool of digital marketing can be social
media. Almost all the top brands have their presence on various apps helping them to
generate brand awareness, increasing traffic over the websites leading to engagement
marketing ans also improving the search results ultimately generating better results in
sales.
 Websites- Websites of the company also serves as an essential means to promote the
company's product. It becomes a gateway for the brand which the potential customers are
searching for. In today's time it is the most introductory source where all the customers
get to know about the brand, its vision, mission, goals and objectives.
The project report shall highlight regarding such digital marketing tools and techniques used by
various companies. It shall mainly describe the most basic and organic tool that is the search
engine marketing, how it is used, what are the benefits and how various products are digitally
marketed using this tool. It shall also reflect an efficient budget for Bloomsbury, London who
wants to design a digital marketing campaign.