logo

International Marketing Assignment - Hawthorn company

   

Added on  2020-10-05

17 Pages5808 Words386 Views
 | 
 | 
 | 
International Marketing
International Marketing Assignment - Hawthorn company_1

Table of ContentsINTRODUCTION...........................................................................................................................1P1 Presenting the scope and key concept of international marketing.........................................1P2 Explain the rationale for market internationally and describe the routes to market..............2P3 Presenting the key criteria and selection process to enter into international market.............4P4 Different market entry strategies with pros and cons............................................................5P5 Presenting global verses local debate....................................................................................7P.6. 4P's of marketing theories....................................................................................................8P.7. Explain and analysis various international marketing approaches that Hawthorn canadopt..........................................................................................................................................10P.8. Compare home and international orientation and ways to assess competitors..................11COCLUSION.................................................................................................................................12REFERENCES..............................................................................................................................13
International Marketing Assignment - Hawthorn company_2

INTRODUCTIONInternational marketing is an application of marketing principles in more than onecountry. It is also known as global market. The present report main aim is to provide the deepknowledge related to international marketing and mainly focus on how marketing contributes tobusiness strategies in the internation market. The chosen company for this report is Hawthornwhich is one the most leading retail company in world. The firm offer different variety ofproducts to their customers at cheap rate, that is why the company wants to establish its unit inIndian market in order to maximizes its profit margin. Report describe the scope and key concept of international marketing and also describedifferent routes to market that organization can use. Report further evaluate the key criteria andselection process to use in order to enter into new market. It also describe different marketingstrategies with their pros and cons. Report present global versus local debate and how price,product and pricing approach differ in variety. Further report also compare home andinternational orientation and ways to assess competition and describe the implication of eachapproach. P1 Presenting the scope and key concept of international marketingScope of international Marketing: The scope of International market for Hawthorn iswide and its scope are mentioned below:Imports -Exports:: Importing the products for a brand is exactly do the same work asthe it does for the remaining whole country. Company buy different products in order tosale it to a potential market and they have gathered a lot of work and passing throughtough times. But many of the times, company take helps from import in order to improvetheir production level (Scope of international Marketing, 2018). Export is another scopesuch that Hawthorn export their finalize products to international market where they canearn or generate lot of revenue. Therefore both import and export help in order to expandtheir current business.Joint venturing: It is the name of collaborative association of two main brands such thatthe company gives birth to many new firm so that they work individually and they pursuethe goals of a company. Many times, joint venture comes, when a local company of of1
International Marketing Assignment - Hawthorn company_3

great interest and can invest in order to generate more revenue. Therefore, joint venture isconsider another important scope for the international marketing.Fully owned manufacturing: the scope of the international market comes into playwhen the company take full control over both production as well as promotion in itstarget market. For example, Hawthorn wants to expand its business in Indian market andthis lets the brand to work for long term interest in order to attain defined goals. Key concept of International marketing:Domestic Marketing: Marketing a product in domestic level is also consider the conceptfor international marketing. Therefore, the methods which are used for global level arealso used for domestic marketing (Burns, Bush and Sinha, 2014). For domesticmarketing, the company needs to collect the data about the customers behaviour such thatwhat is the use of the new product and also formulate the strategy in order to promote theproduct. International Marketing: It is the most prime global marketing concept which meansthat the products are used in international market and through different promotionalstrategies they gain a huge response and can spread into new market in order to generatethe revenue. Closed loop Marketing: it is a continuously monitoring the response of their customersto the techniques of marketing and it is quite important to determine the exact need of thecustomers and n order to fulfil those needs company must ensure the products into amarket. This type of international marketing are not as much important as the brandgrows bigger in size that what the target market demands from them. Targeting demographics: in order to increase the potency of the market strategies,company should target demographics and its success is actually depend upon the target ortype of population such as Hawthorn is dealing with retail sector therefore it wants toexpand its business in Indian market (Falahat, Knight and Alon, 2018). For this purpose,the company needs to provide those products as per the demand of their Indian customerswith all age group people.P2 Explain the rationale for market internationally and describe the routes to marketThere are so many reason to expand its current business at internation or global level andsome of them are as follows:2
International Marketing Assignment - Hawthorn company_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
International Marketing: Amazon
|13
|773
|39

International Marketing of Hawthorn
|15
|4899
|385

Scope and Aspects of International Marketing
|11
|2831
|76

International Market Entry Strategy
|17
|6130
|448

International Marketing: Scope, Concepts, and Strategies for Marriott
|10
|2556
|69

International Marketing: Assignment
|23
|7594
|83