International Marketing: Rolls-Royce Case Study

International
Marketing
(Task-2)

Content
 Introduction
 Overview of selected organisation
 differences among local and global marketing
 how Pricing, promotional, product and distribution approach varies
when various international markets are used
 analyse various approaches for international marketing
 Recommendations
 Conclusion
 References

Introduction
International marketing is referred to the procedure where multiple marketing
practices are used at global level so that a company can earn high
revenues and profits. With the help of international marketing, attention of
customers at global level can be grabbed. This presentation is prepared in
context with Rolls-Royce which is a UK based luxurious auto-mobile
manufacturer. This company is headquartered in England, UK.

Overview of selected organisation in context
with their performance and market
Rolls-Royce is a Britain based car
manufacturer which makes luxurious
cars. This company is a subsidiary of
BMW and established in 1998. This
company operates in global manner
and their products are easily
available in international market.