International Marketing Communication

This presentation provides an overview of international marketing communication, including factors affecting marketing communication, the role of technology, different strategies, glocalisation, and its impact on communication. It also includes references for further reading.

International Marketing
Task 3

Cover Content
 Introduction
 Factors affecting marketing communication
 Role of technology in international marketing communications
 Requirement of of different sale and marketing communication strategy
 Implication of different sale and marketing communication strategy
 Glocalisation
 Impact of glocalisation on communication
 References

Introduction
International marketing communication
is defined as the set of activities which
are performed by a company to inform
and persuade customer to buy product
or services.

Factors affecting marketing communication
• Local customs:- Kicker Co must formulate its marketing strategies by
considering the practices or rule of conduct established in particular community
or country as this enables them to gain acceptance of people in the market.
• Culture:- Company is required to formulate effective marketing strategy as per
the values and beliefs of host country society as avoidance of which leads to
market in-acceptance of product or services.

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• Language:- Kicker Co must perform its promotion activities in host country
language as if they use their native language then it may arises the risk of miss-
communication among people which also affect goodwill of company.
• Ethical considerations:- Kicker Co must perform its marketing activities in
ethical manner as avoiding this may leads to legal compliance or risk which
affect its sustainability at market.

Role of technology in international marketing
communications
• Relation management: Use of technology
help in maintaining the effective relation
between customer as well as company by
providing more customized services.

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• Market approach:- With the help of several technologies like internet,
broadcaster etc. Kicker Co will be able to approach larger market and offer
its product or services to larger market.

Requirement of different sale and marketing
communication strategy
• Marketing and sales strategies is required as it help in offering services as per the
customer requirement.
• It is essential to make customer inform about the product or services offered by
company.
• These strategies also help Kicker Co in knowing its customers more effectively.

Implementation
• Marketing and sales strategy will help in increasing the brand awareness
• It work toward increasing the sales at market place
• It help in taking actions effectively that leads to maximum customer satisfaction.
• It will support in increasing profitability of Kicker Co.

Glocalization
Glocalisation refers to the product as well as services that are developed and
distributed internationally but also adjust fro accommodating customers at local
market.

Impact Of Glocalisation On Communication
• This help Kicker Co in removing the cultural barrier by forming up a
communication channel for several nations.
• It affect the communication strategies as company is required to form up by
considering

References
 Kaynak, E. and Herbig, P., 2014. Handbook of cross-cultural marketing.
Routledge.
 Ambos, B. and Håkanson, L., 2014. The concept of distance in international
management research. Journal of International Management. 20(1). pp.1-7.

Thank you