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International Marketing | Booster Juice

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Added on  2019-10-30

International Marketing | Booster Juice

   Added on 2019-10-30

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Running head: INTERNATIONAL MARKETINGInternational MarketingName of the Student:Name of the University:Author’s Note:
International Marketing | Booster Juice_1
2INTERNATIONAL MARKETING
International Marketing | Booster Juice_2
3INTERNATIONAL MARKETINGExecutive SummaryThe objective of the paper is to form a suitable marketing segmentation for Booster JuiceCompany. The company can target some of the most developed cities such as Mumbai, Pune,and Bangalore for expanding. Keeping all the conditions in mind, Mumbai seems to be the mostsuitable geographic location. The population of Mumbai also has a high demand for juice andsmoothies. This paper will aim at making a marketing segment for Booster Juices to find andtarget the suitable group of the population as their primary customer.
International Marketing | Booster Juice_3
4INTERNATIONAL MARKETINGTable of ContentsIntroduction......................................................................................................................................51.Background...................................................................................................................................52.Market segmentation....................................................................................................................63.Attractiveness Decision matrix.....................................................................................................84. Recommendation.......................................................................................................................10Conclusion.....................................................................................................................................11Reference list.................................................................................................................................12
International Marketing | Booster Juice_4

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