International Marketing and its key aspects

This presentation discusses the importance of international marketing in the growth and development of a business entity. It covers the global vs local debate, product, pricing, promotional and distribution approach, and how to adapt the marketing mix in different international markets. It also explains various international marketing approaches, compares home and international orientation, and provides recommendations on how organisations should be structured to maximise the opportunity in an international context.

International Marketing and its key
aspects

Table of content
 Introduction
 Present an overview of the key arguments in the global vs local debate on global marketing and its operations
 Investigate how the product, pricing, promotional and distribution approach differs in a variety of international contexts
 Evaluate the context and circumstances in which an organisation should adopt a global or local approach, highlighting the
implications of doing so
 Determine and articulate in detail how to adapt the marketing mix of a selected organisation in different international markets
 Produce a critical evaluation of how the marketing mix is applied to a range of international contexts
 Explain and analyse the various international marketing approaches organisations can adopt
 Compare home and international orientation and ways to assess competitors outlining the implications of each approach
 Evaluate various marketing approaches and competitor analysis in relation to an organisation and make recommendations on how they
should operate in an international context.
 Make recommendations on how organisations should be structured to maximise the opportunity in an international context
 Human useful resource control is described as set of practices which an agency follows for controlling and dealing with personnel
operating inside a agency. It is likewise accountable for formulating plans or regulations over which operations of agency finished for
the accomplishment of set targets.
 Conclusion

Introduction
Global marketing operations related to formulating key tools and
techniques in managing marketing based international operations
(Agarwal, and Wu, 2018). In the functioning of a business entity,
international marketing plays an important role by increasing the
chances of growth and development. Professionalism in global
marketing operations helps and supports the business entities to
increase revenue and profitability. The marketing involves key
functions and tasks which helps the business entity in dealing with
promotion and publicity based approaches.

Present an overview of the key arguments in the
global vs local debate on global marketing and its
operations
Global Debate- As per the global debate it has been analysed over considering
success upon which is achieved over international marketplace. This is important
aspect which is based over expanding operations which are to be done over large
scale. Further, it has been marked out that global debate risk important elements
which is used by organization to analyse global market. This is possible by using
information technology that leads upon increasing profit on large scale.

Investigate how the product, pricing, promotional
and distribution approach differs in a variety of
international contexts
Marketing mix and its application is considered as key approach which helps the business entity
to support its promotion. In order to lead the competition, it is essential for Rowlinson
Kintwear to develop competency approach by applying marketing mix. The main
elements of marketing mix related to Rowlinson Kintwear company are mentioned below:
 Product-
 Price-
 Place-
 Promotion-

Evaluate the context and circumstances in which
an organisation should adopt a global or local
approach.
The main function of a business organizationalsation is to expand its
operations in the global and domestic marketplace. It is key role of a
business to analysesyse key strengths and weaknesses before entering in
international marketplace. The main circumstances related to company
development should be performed by an organization in order to
systematically lead the competition. The analysis of whole circumstances
and situation will also provide benefit company by increasing chances of
stability in international marketing operations.

Determine and articulate in detail how to adapt
the marketing mix of a selected organisation in
different international markets
Marketing mix is the major tool which helps the business organisation to overcome
key issues and challenges. The analysis of all major external and internal factors is
very much essential for the business in order to develop systematic approach.
Rowlinson Kintwear should also develop key and major strategic approaches
which are beneficial in increasing chances of success. The marketing mix should
be implemented by a business entity with the help of supervision and control in
order to gain main advantages and benefits. The main role of a business is to
focus on upon global marketing operations in a professional manner.

Produce a critical evaluation of how the
marketing mix is applied to a range of
international contexts
Professionalism is major requirement of any organisation which increases growth
opportunities. Rowlinson company and its marketing management should adopt
professionalism based practices in order to gain competitive growth. The marketing
mix should be developed by a business entity with the development of
professionalism in order to capture foreign market. The marketing mix in different
international markets place is dynamic in nature and requires primary focus on
major elements. The analysis of major factors related to marketing should be done
and performed by a company while considering key factors. Promotion is one of
the major elements of marketing mix which can be done to promote products and
services in international marketplace.

Explain and analyse the various international
marketing approaches organisations can adopt
Segmentation- The segmentation is one of the major approaches which helps the
business entity to gain effectiveness and efficiency in majority of operations.
Segmentation includes dividing the marketplace in small parts according to
demand and nature of marketplace. The Rowlinson company should perform
segmentation of the market with key responsibility in order to gain competitive
edge. Market development is also facilitated by segmentation in order to increase
potential of the business.

Compare home and international orientation and
ways to assess competitors outlining the
implications of each approach
Home orientation- The home orientation is considered as local approach of a
business in facing major competitors. The analysis of home orientation is essential
for facing the competition in a major sense. It is ethical duty of higher level
authorities like board of directors and strategic management to focus on
evaluating competitive approach for successfully leading the business
marketplace. The competitors and their analysis in home orientation is easy as the
level of competition is low. In order to analyse all the major competition based
approaches, it is crucial for the company to apply major models and theories.

Evaluate various marketing approaches and
competitor analysis in relation to an organisation and
make recommendations.
Strategic marketing- The strategic marketing includes proper planning based
approaches which supports a business to achieve set targets and objectives. In
order to manage operations in an advanced manner, it is significant for the
business to take into consideration development of strategic marketing
approaches.

Make recommendations on how organisations
should be structured to maximise the opportunity
in an international context
Strategic management- The strategic management is one of the major approaches
which can help a business to gain competitive growth. It is the management,
which is concerned with development of planning and policies which are suitable
for company in international marketplace. The strategic management is also
responsible for eliminating risk associated with major operations and functions
of organisation. Company can take support of strategic management in order to
evaluate basic initiatives that are based on competition analysis.

Conclusion
From the above analysis it can be concluded that marketing and its key
dimensions are helpful in increasing competitive strength of a
company. This project concludes the importance of planning and
strategic frameworks in order to gain desired success at the
marketplace. The analysis concludes that business marketing should be
performed in a professional manner to increase business strengths and
capabilities. This analysis concludes key role and significance of major
skills which should be present in marketing staff and employees to lead
the competition.

References
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 Brunstein, I. ed., 2016. Human resource management in Western
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 CHATTERJEE, S. and RAMESH, R., 2015. LINKING TEACHING
STYLE AND LEARNING STYLE AS A MEASURE OF PERSON
ENVIRONMENT FIT TO ASSESS STUDENT
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