International Marketing Management- Doc

INTERNATIONAL MARKETING
MANAGEMENT

PEST ANALYSIS
• Political
• Economic
• Social
• Technological

Government intervention in economy
• Market expansion
• E-commerce strategy
• Logistics operations
• Engaging more people

Economic integration
• Global financial crisis
• Socio-economic condition of China
• Price skimming strategy

Strategy related reasons
• Competitive advantage
• Innovation
• Environment friendly products

Choice of entry strategy
• Foreign direct investment
• High Control Strategy

Marketing Mix
• Product
• Price
• Promotion
• Place

Recommendations
• They must use the e-commerce strategies to get a hold in the Chinese market.
• They should focus on improvement of the technological factors so they can
cater to the needs of the customer in the best ways.
• The managers should take into consideration the cultural differences between
the Chinese and Australian employees. They should give their employees
training of how to behave properly in the workplace.
• The products of Woolworths should be localized and launched in the market
after doing important market research within China.
• The feedback from the Chinese customers should be sought through the social
media platforms and their websites.
• Woolworths should focus on bringing the herbal products in the market as the
Chinese customers like that.
• Woolworths should also look for the local partners who will supply them with
the raw materials.

References
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performance. Journal of business research, 67(1), pp.2891-2902.
• Duncan, R. and Martínez-García, E., 2015. Forecasting local inflation with global inflation: when economic theory meets the facts.
• Frankenberger, E., Badke-Schaub, P. and Birkhofer, H. eds., 2012. Designers: the key to successful product development. Springer
Science & Business Media..
• Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), pp.122-126.
• Gupta, A., 2013. Environmental and pest analysis: An approach to external business environment. Merit Research Journal of Art, Social
Science and Humanities, 1(2), pp.13-17.
• Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis. European academic research, 2(5), pp.6478-6492.
• Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
• Kogan, L., Papanikolaou, D., Seru, A. and Stoffman, N., 2017. Technological innovation, resource allocation, and growth. The
Quarterly Journal of Economics, 132(2), pp.665-712.
• Li, P. and Xie, W., 2012. A strategic framework for determining e-commerce adoption. Journal of Technology Management in
China, 7(1), pp.22-35.
• Triandis, H.C., 2018. Individualism and collectivism. Routledge.
• Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2017. Electronic Commerce 2018: A Managerial and Social
Networks Perspective. Springer.
• Woolworths.com.au (2018). {{metaController.metaData.title}}. [online] Woolworths.com.au. Available at:
https://www.woolworths.com.au/ [Accessed 18 May 2018].
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