International Marketing Management

International Marketing
Management

Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Product/service that are evolved with globalisation which is introduced local market along
with current global trends which is selected with five years..................................................4
International market research that show window of opportunity toward the product in the
proposed international market................................................................................................5
Identify the existing consumer behaviour towards the competitive products in the proposed
international market................................................................................................................7
Marketing strategy to accomplish opportunity in market.......................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
According to the present market conditions all companies are performing their work
according to international market to match company operations with globalisation trend.
International market strategy is one of the effective techniques which are used by organisation to
complete all task according to multi-national customer base. PEST is one of the most effective
tool through which organisation understand international market conditions. Further, with right
marketing strategy business houses expand and manage their business into international market.