International Marketing Management

This document discusses the market entry strategy, global trends, and country-specific communication in international marketing management. It provides recommendations for Green Chef's expansion in Germany and highlights the importance of market research, distribution channels, and joint ventures. The document also explores the impact of COVID-19 on consumer behavior and suggests using advertising, video marketing, and social messaging apps for promotion. Additionally, it covers market segmentation, cultural insights, and the use of social media in marketing.