SWOT Analysis

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Added on 2019/12/04

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The provided assignment content consists of various sources related to international marketing strategy, including books, articles, and online resources. The content covers topics such as market entry modes, product standardization, adaptation in international markets, competitive analysis, and the importance of relationships in sales management. Additionally, there are references to SWOT analyses for McDonald's, highlighting the company's strengths, weaknesses, opportunities, and threats. Overall, the assignment content provides a comprehensive understanding of various marketing concepts and their applications in an international context.

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SWOT Analysis

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