International Marketing Management

International Marketing
Management

INTRODUCTION
The current presentation is based on the topic of International Marketing
Management that comprises of a multinational process of executing and
planning for delivering of a product more successfully across various nation and
countries. Current assignment is based in Hello Fresh Company that has
recently acquired the Green Chef thus, wants to evaluate its various target
market and countries to select most profitable area for Launch of Green chef.
This, assignment comprises of background and study along with three stages
associated with selection of most profitable target market.

Background and scenarios of study
Hello Fresh SE is an international publicly traded meal-kit company based
in Berlin. The current assignment is based on the evidence of Hello Fresh
SE (HFG) that it has acquired Green Chef, the USDA-certified organic meal
kit company. Thus, Hello Fresh will now become a largest form which offer
the largest selection of meal plans for consumers along with adding Green
Chef's popular organic vegan and gluten-free menus, including those plans
compliant with Paleo and Keto diets.

Stage One: Indentifying Screening
criteria
The first and foremost step of current assignment comprises of
setting out a screening criteria for better analysis and evaluation of
the selected 8 countries to select and opt most profitable target
market for the Hello Fresh after acquiring Green chef for the meal
kit that get merged with and focused on health and organic eating
plans offered by Green chef.