logo

International Marketing Management Efficacy of New Product in Indian Market

   

Added on  2020-01-16

11 Pages2837 Words479 Views
International marketingmanagement1

EXECUTIVE SUMMARYFrom the study it can be articulated that a proper marketing plan needs to be prepared inorder to launch the new product in Indian market. Such product enhances consumers who preferto consumer nutritional diet and thus aims to prefer more number of consumers to enhancemarket share of firm. Effective pricing decision help firm to enhance the profit margin of firm sothat desired results, Carrying out effective marketing mix strategy assesses that business needs toimprove its financial performance in market. Also, role of marketing models aids in enhancingbusiness performance so that set targets can be attained. Thus, it is significant for firm toimprove its market share and profitability ratio. 2

TABLE OF CONTENTSIntroduction......................................................................................................................................4Literature Review.............................................................................................................................4APPLICATION OF THEORY TO PRACTICE.............................................................................6CONCLUSION AND RECOMMENDATIONS............................................................................8References......................................................................................................................................103

INTRODUCTIONInternational Marketing Management is very important part of expansion of businessoperation in overseas or new emerging market. It includes development of internationalmarketing plans and process on the basis of needs and interest of people of overseas market. Inaddition to this, it can be said that by having an effective understanding of international workstandards the business firm can easily attain better opportunities in the market. In order to havebetter understanding regarding international marketing management the work culture of CocaCola. It has been noticed that company is one of leading hospitality firm and provides services indifferent areas. Along with this, organisation is also referred as global brand of full range ofproducts in beverage sector. It reflects that by exploring the working of Coca Cola the learningabout international marketing can be advanced in critical manner. Marketing management allowsto promote services in desired way so that goals and objectives can be accomplished. LITERATURE REVIEWMarketing Management ConceptAccording to Cox and Yang (2007), marketing management is considered asorganisational disciple which allows to promote products and services in appropriate manner. Inaddition to this, it can be said that management of Coca Cola can have effective application ofdiverse tactics for sustainable development. Classification of marketing management tactics canbe as marketing orientation, techniques and methods that improve brand loyalty. Dibb andCarrigan (2013) has stated that with an assistance of marketing management the company canhave effective allocation of activities. By having an application of marketing management thescope of organisation within sector can be advanced effectively. It allows to advance thecustomer base and make sure that goals and objectives can be accomplished effectively. Marketing MixFifield, (2012) has asserted that marketing mix is combination of factors which areallowed to design strategies in a manner to attract customers. In this, Coca Cola mainly focuseson the marketing mix elements such as product, price, place and promotion. It has been noticedthat application of marketing mix element is significant because it allows to meet long termobjectives. Kotler and Armstrong (2009) has said that product must be developed according to4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Management: Role of Marketing in Achieving Organizational Goals
|8
|2559
|489

Marketing Mix and Marketing Plan for Coca Cola
|27
|2661
|49

Marketing Essentials of Coca Cola (pdf)
|15
|4331
|405

Marketing Presentation
|18
|1372
|83

Role of Marketing in Achieving Goals
|7
|1866
|43

Developing marketing strategy development TABLE OF CONTENTS
|14
|4028
|62