International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communication

International
Marketing
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
1) Market entry strategy .......................................................................................................3
2) Global trends and their application in local environment..................................................4
2) Country specific communication ......................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
International marketing is the application of the marketing principles by various
industries or the business organisations in one or more than one country. The purpose of the
international marketing is to create exchange which can help the organisation in satisfying the
objective of selling in more than one country. The international marketing is related to the
performance of the various activities which is designed to plan, price , promote and direct the
flow of the products and services of the business organisation. The companies which usually
operate in more than one country opt for this management as it as to manage its marketing
activities outside its home country in order to expand its business. The business organisation
considered in this report is Hello Fresh which is a German company established in
Berlin(Parsons and Lepkowska-White, 2018). This report will include various topics such as the
market entry strategy for international marketing, the global trends and country specific
communication.
TASK
1) Market entry strategy
The market entry strategy is explained as the planned distribution of the products and
services method which a business organisation can adopt by targeting the new market and new
customers. This is the most and important strategy that need to be taken into account by the
marketing department of the company that where the company need to expand its business and in
which country. There are important aspects that need to be considered such as the laws in the
country, the market scenario, the trend in the country etc. here is the market strategy in context
of Hello fresh which is planning to launch its product Green chef.(Palomino-Tamayo, Timana, J.
and Cerviño, 2020).In order to expand the distribution of its product, the organisation is
expanding the distribution of this product in Sweden. The company has the following option to
enter the market of Sweden which is explained below:
 Direct arrangement with supermarket- The business organisation can make a direct
contact with the local supermarket chain for making the availability of the product easily
to the public. Hello fresh can directly contact with the supermarket chain of the
Netherlands and Denmark which is considered as the leading retailer country dealing in
the groceries.