International Marketing Management: Market Entry Strategy and Global Trends

International
Marketing
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Market entry strategy .................................................................................................................3
Global trends and their application in local environment ..........................................................5
APPENDICE....................................................................................................................................7
Country specific communication................................................................................................7
TASK...............................................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals:....................................................................................................................9

INTRODUCTION
International marketing may be define as a multinational process which comprises
planning and execution of different activities of the business in more then one country. With the
help of this process not only the organisational objective but individual objectives has also been
satisfy in a very effective manner(Agwu and Onwuegbuzie, 2018). In simple terms international
marketing is the promotion of goods and services and distribution of goods and services all over
the globe. Various activities which comprises in the international marketing is planning, pricing,
promotion and flow of company goods and services. If country wants to expand their business in
more then one country they choose this process in order to increase their flow of goods and
services. The following report is based on Hello Fresh company, which is a multinational brand
of Germany. The company was founded in NOV 2011 and the founder of the company is
Dominik Richter, Jessica Nilsson, Thomas Griesel. The headquarters of the respective company
is situated in Berlin, Germany. This report is going to cover the market entry strategy of the
respective company and along with this, this report also cover the global trends and country
specific communication.
MAIN BODY
Market entry strategy
The market entry strategy may be define as a strategy which helps the company in
planning for the distribution of goods and services methods. With the help of these methods
company can either target the new market area or target the new customer base. The marketing
department of the company is responsible for making this strategy (Cantoni and et. al., 2019) .
The marketing department analyse where company need to expand their business and in which
country. It is very important for the company to effectively analyse all the factors like laws of the
country, trends of the country, preferences of the consumer and many more. In context to the
Hello Fresh, the company is going to launch a product” Green Chef” in the market. Here the
marketing strategy of the company has been discussed. The organisation is planning to expand
the distribution of this product in the market of Sweden. In order to expand their distribution of
this product the company is going to follow the following options to enter into the market of
Sweden has been discussed below:-