International Marketing of Dassault Aviation | Report
Added on 2020-02-05
12 Pages3667 Words87 Views
INTERNATIONALMARKETING
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3TASK 1 WRITING A MEMO .......................................................................................................31.1 Explaining the importance of international marketing for Dassault Aviation.................31.2 and D3 Analysing the emerging market for Dassault Aviation.......................................41.3 Evaluating international marketing research technique ..................................................41.4 Evaluating how Brazil foreign market is attractive .........................................................5D1 Why company should not develop international marketing tactic...................................5TASK 2 BUSINESS REPORT .......................................................................................................6Introduction............................................................................................................................62.1 Explaining how channel evolve in distribution ...............................................................62.2, 2.3 and M1 Explaining the reliable export channel ........................................................62.4 Analysing how foreign manufacturing and investment decisions are made....................7Conclusion .............................................................................................................................7TASK 3 MARKETING PLANS FOR THE BRAZILIAN MARKET ..........................................73.1 Producing the international marketing objectives for Falcon 8X....................................73.2 Plan to enter into Brazil market .......................................................................................73.3 Outlining international marketing mix ............................................................................83.4 Reviewing different ethical and environmental issues ....................................................84.1 Explaining why international marketing plan should be monitored ...............................94.2 Ways to control the export channel .................................................................................94.3 Barriers to the international marketing ............................................................................94.4 Method of communication.........................................................................................................9M2 Method of monitoring....................................................................................................10D3 Producing SMART objectives .......................................................................................10CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTION International marketing is being regarded as the practice of applying formulatedmarketing principles to more than one nation (International marketing, 2016). Due toglobalization, the given concept has gained greater importance. This is because, with the help ofgiven approach only manager of firm will be able to carry out its efforts in terms of attractinglarge number of customers towards the enterprise in an effectual way. Here, the present report isbased on the case study of Dassault Aviation. It is the French aircraft manufacturer which has itsoperation present in the international market. TASK 1 WRITING A MEMO MEMOTo: MD of Dassault AviationFrom: International marketing manager Date: 23-5-2016Subject: Importance of adopting international marketing approachThe respective memo will depict the significance of using the international marketing approachfor the company. Hence, in order to gain the answer to the above question, following questionsare answered:1.1 Explaining the importance of international marketing for Dassault AviationThe Dassault Aviation should expand its international marketing approach. This is because,from the above question it is examined that the firm is planning for expanding its operation innumber of nation such as India, China and Latin America etc. Thus, with an aim to mark aneffective presence in these all given markets corporation will have to formulate an appropriatemarketing tactic. This is because, firm cannot use same type of marketing tactic in allmentioned market (Parry, 2016). For example, people of China gives more importance tocomfort factor rather than the prices. In the similar way, Indian people give first preference tothe prices of services which is being purchased by them. Thus, Dassault Aviation should haveto give consideration to the these factors. But, if not given then it will become very difficult forit with regard to mark an effective presence in the given markets. For instance, another reason for international marketing expansion could be to weed the impactof fierce competition. Besides this, by adopting the approach such as international marketing
overall benefit can be gained by cited firm in the form of increased profits and sales. The giventhing will also help in terms of increasing the market share of the company in an effectual way.1.2 and D3 Analysing the emerging market for Dassault AviationThe manager of Dassault Aviation wishes to operate in number of markets such as India, China,Middle East and Latin America etc. But, among all the given market PEST analysis of China isbeing carried out. Here, PEST analysis is the type of analysis which tend to give information about the political,economical, social and technological factor of the country (PEST, 2016. Thus, it is through thisway only it tends to guide the company towards the right direction. In accordance with the given context, PEST analysis of China is carried out for the DassaultAviation. It is depicted in below:Political: The airline industry of China is regulated by the government of country. Here,government makes decision in the favour of passengers rather than the company.Furthermore, the demand of Chinese air travel is characterized by high income elasticity(Talay, Townsend and Yeniyurt, 2015). Economical: The condition like global recession has impacted many countries henceChina is not an exception. This situation have direct impact upon the purchasing powerof buyers. Thus, it tends to influence the sales of airline company. Social: Chinese people are price sensitive in nature, hence, they prefer to use theservices of that firm which does not demand much money from their pocket. The giventhing will influence the airline company with regard to set their pricing tacticeffectively. Technological: There are number of developments occurring in the airline industry.Hence, it is being required by the firms that they should adopt these all developmentsbecause if not consider then in the given situation it will become very difficult for themwith regard to survive in the competitive market in an effectual way. Among all the given factors, it is required by the firm that it should give consideration to thepolitical factor. This is because, any kind of changes in the political environment of companywill have direct impact upon the company (Cui, Walsh and Zou, 2014). 1.3 Evaluating international marketing research technique
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