International Marketing of Dassault | Report

Added on -2020-02-05

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International Marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1. Memo on why Dassault should develop international marketing.........................................31.2. Memo on PEST over emerging market for Dassault Aviation.............................................41.3. Memo on Evaluating international marketing research techniques for Dassault Aviation’snew product launch of the new Falcon 8X..................................................................................51.4. Memo on how Brazil as a foreign target market will be attractive for Dassault’s newproduct ........................................................................................................................................5TASK 2............................................................................................................................................62.1. Channels evolve in distributing the Falcon 8X to an export market....................................62.2. & 2.3. Reliable export channel and evaluation of the channel for Falcon 8X......................62.4. Dassault Aviation manufacturing and investing decisions in Brazil....................................7TASK 3............................................................................................................................................73.1. Set of international marketing objectives for the Falcon 8X...............................................73.2. Outline of plan to enter into the Brazilian market................................................................83.3.International marketing Mix..................................................................................................83.4. ethical and environmental issues in international marketing within Brazil..........................94.1. Monitoring international marketing planning.......................................................................94.2. Ways of controlling export channels..................................................................................104.3. Barriers to International marketing.....................................................................................104.4. Methods of communication with key international marketing personnel.........................10CONCLUSION .............................................................................................................................11REFERENCES .............................................................................................................................122
INTRODUCTIONInternational marketing is a phenomenon which allows the exchange of goodsand services across the borders. Marketing involve international buyer and sellers ofthe products. The process is performed at multinational level where planning andexecution of pricing policy, promotional strategies and distribution channel is decide inorder to satisfy the organization's objectives and goals (International marketing, 2016).The present report is based on the Dassault Aviation which is an international Frenchaircraft manufacturer. The company is basically situated in France and deals inproducing regional, business and military jets. While planning internationally companyfaced numerous challenges like language, culture and ethics. The below presented report will help the reader to understand the potentialforeign market in terms of international marketing. The making of exporting channelsand distribution decision making is widely discussed here. Furthermore the reportcontains a plan about the entrance in the international markets. In addition thedescription of barriers to international market and ways of communication with keyinternational marketing personnel are discussed in the below report. TASK 11.1. Memo on why Dassault should develop international marketingTo:International Marketing DirectorFrom:International Marketing Assistant manager Subject:Dassault developing international marketingAs the growth in the globalization the international marketing is also growingwith a faster rate. The marketing have several benefits which Dassault can alsoenjoy by developing its international marketing (erpstra, Foley and Sarathy, 2012).The company will have freedom of working all over world with its own wish. Theinternational marketing will bring up many opportunity for the company. New waysare open in every aspect on the worldwide level for Dassault. Internationalmarketing is the key for the globalized businesses. The marketing will help the3
busi9ness to raise it prosperity in order to gain the fame across the borders. Thecompany will have the benefit to bring innovations in the present workings and willalso help in adopting different cultures. The example for the same can be taken ofBritish Airways (BA) who are entertaining the international marketing. BA have itsown several offices and fame worldwide (Czinkota and Ronkainen, 2012). Theanother example is of Emirates Airline who have wider range and hence producemore revenue. By the examples and benefits it can been that Dassault will haveseveral positive outcomes while developing international marketing.1.2. Memo on PEST over emerging market for Dassault AviationTo:International Marketing DirectorFrom:International Marketing Assistant manager Subject:PEST over emerging market for Dassault AviationThe emerging market for Dassault Aviation can be the market of China wherecompany is planning to setup its own existence. The PEST analysis is beenconducted to assess the factors at macro level which will affect the business of thecompany. The PEST analysis will help the company to take the decisions and alsoto manage other processes (Berthon and et. al., 2012). The P stands for thepolitical factor of China which is a stable government and hence it would be easy forDassault to survive in the emerging market. The economy of the market is verystrong and is the second largest economy. Company will have to spend low cost forthe variable resources. The social and cultural factor basically depends upon thetaste and preference of the customers. China have an emerging technology and isthe own manufacturer of aircraft's parts. The company will have benefits over thisalso as the emerging technology will help the company to invest less on theaircraft's parts. The major factor which would influence in negative manner would bethe social environment of China. As the environment of France and Chain differ fromeach other and hence company will have to cop up with the same. 4

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