International Marketing Operations: A Case Study of Rowlinson Knitwear

This presentation explores the concept of international marketing operations through a case study of Rowlinson Knitwear. It discusses the difference between global and local marketing, benefits of performing international marketing, and the marketing mix. It also evaluates various international marketing approaches and provides recommendations for Rowlinson Knitwear. The presentation includes references from various sources.

International marketing
operations

Table of contents
Introduction
An overview of the chosen organisation in context of their current market and performance.
Explain the difference between global and local marketing, using examples where appropriate and an overview of the key
arguments in the global v local debate.
Explain what are benefits of performing international market in relation to Rowlinson Knitwear
How does the product, pricing, promotional and distribution approach differ when using a variety of international markets?
Investigate, apply and critically evaluate the marketing mix in a range of international context.
Evaluate the circumstances when Rowlinson Knitwear chosen organisation needs to continue with local approach and when
to switch to global approach. Also, discuss implications of both the approaches.
Explain,analyse and evaluate in detail the various international marketing approaches Rowlinson Knitwear chosen
organisation can adopt. Use examples from other organisations to further enhance Rowlinson Knitwear answer.

INTRODUCTION
 The international marketing is a wide and major concept which helps a business to
perform marketing operations globally (Cavusgil, Deligonul, and Cavusgil, 2018).
In the recent times, due to increased competition between companies, it is crucial
for the business to focus on development of marketing operations. Global marketing
operations should be developed with the help of professional tools and techniques
in order to achieve key targets and objectives. Precise marketing operations helps a
business entity to move ahead of its competitors and gain competitive advantage.

overview of the chosen organisation
 Rowlinson Knitwear is an UK based Knitwear fabric supplier organization
that has been established in the year 1935. The organization has been
manufacturing high quality garments with school wear and corporate ware.
The organization has been developed in order to understand about needs of
clothes and fabric within United Kingdom. The organization has wide range
of clothes which makes organization more effective within local market.

the difference between global and
local marketing
 Global Debate- As per the global debate it has been marked out that for attaining
success within international marketplace. It is required by an organization for
strategic selection which leads towards developing business as per global market. The
global debate mainly deals with business expansion of business operations within
international market. As per global debate important aspect for business expansion is
based over usage of information technology which leads upon gaining success within
business and its operations.

Continue
Local Debate- In recent times its has been observed that times,
performing business in the local marketplace is one of the crucial role of
management to develop efforts. The local debate relates with
organizational rules and regulations that is required to be followed by an
organization. In relation to local debate organization should be able to
analyze risk that is based upon key operations of business which is low.

Benefits of performing international
market in relation to Rowlinson Knitwear
New Opportunities: Whilst Rowlinson Knitwear commercial enterprise can locate
new possibilities simply through advertising locally, worldwide advertising can
offer Rowlinson Knitwear commercial enterprise with even extra possibilities.
Think approximately it; the extra humans Rowlinson Knitwear marketplace to, the
extra and wider the popularity Rowlinson Knitwear should acquire after all, a
robust emblem identification is paramount to construct loyalty and agree with and
which will deliver stability, however unfold this global and this may flourish.

Continue
 Market Expansion: There are several motives why Rowlinson
Knitwear commercial enterprise must put money into worldwide
advertising. Whilst there are infinite blessings of increasing
Rowlinson Knitwear commercial enterprise alone, worldwide
advertising can considerably assist open up a huge purchaser base,
that is paramount to acquire extra earnings margins.

Marketing mix
The advertising and marketing blend and its utility is important for a organization to carry out key operations and functions. It is
one of the foremost roles of a commercial enterprise to use the utility of advertising and marketing blend on the way to boom
normal capacity of the commercial enterprise. Rowlinson Knitwear should additionally examine and compare the utility of
advertising and marketing blend on the way to efficaciously sell its services and products with inside the overseas marketplace. The
utility of advertising and marketing blend for Rowlinson Knitwear is noted below:
Price-
Place-
Promotion-

Global approach
 The commercial enterprise have to awareness on reading the marketplace situations if
Rowlinson Knitwear want to expand international and neighborhood technique. In the
neighborhood commercial enterprise environment, a employer have to compare all
primary elements which can be associated with its improvement if Rowlinson
Knitwear want to advantage key technique in improvement. The Rowlinson Knitwear
have to additionally analyses all primary inner and elements if Rowlinson Knitwear
want to carry out key commercial enterprise operations. In order to setup
neighborhood commercial enterprise, it's far essential for a employer to awareness on
key elements that can effect on its functioning.

International marketing approaches
 The worldwide advertising procedures and strategies are maximum vital for a
commercial enterprise to be followed with a view to boom increase perspectives. The
principal procedures associated with worldwide advertising are referred to below:
 Segmentation-
 Targeting
 Positioning-

International orientation
International orientation of an employer is described because the depth of
global linked ness of an employer in phrases of the presence of trade. In
the house or neighborhood country, it is simple to position emphasis on
domestic and global orientation. The principal position of a corporation is
to pick out excellent alternatives in getting into the global marketplace
for growing enterprise improvement primarily based totally method.

Conclusions and recommendations
 In order to increase a useful technique in dealing with foremost possibilities
withinside the global market it's far crucial for the Rowlinson Knitwear to
growth its region of operations. The key guidelines which might be want to be
observed through the Bakery are stated below: Strategic control- In the general
improvement of a company, it's far key function of strategic control to increase
foremost making plans frameworks. This technique will assist Rowlinson
Knitwear to increase targeted technique in preserving key operations.

Conclusion
 From the above evaluation it may be concluded that, it's far essential position of a organization to awareness on
improvement of advertising and marketing operations. The key position of a enterprise entity is to broaden essential
method in managing the advertising and marketing sports and capabilities for growing the possibilities of success.
This venture concludes significance of advertising and marketing techniques and making plans which enables the
enterprise to boom its aggressive strength.

REFRENCES
 Cavusgil, S.T., Deligonul, S., and Cavusgil, E., 2018. Middle-class consumers in emerging markets:
conceptualization, propositions, and implications for international marketers. Journal of International
Marketing, 26(3), pp.94-108.
 Czinkota, M.R., Kotabe, M. and Shams, S.R., 2021. Marketing Management: Past, Present and Future.
Springer Nature.
 Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
 Farrell, C., 2020. Do international marketing simulations provide an authentic assessment of learning?
A student perspective. The International Journal of Management Education, 18(1), p.100362.
 Ibeh, K., Crick, D. and Etemad, H., 2019. International marketing knowledge and international
entrepreneurship in the contemporary multi speed global economy. International Marketing Review.
 İpek, İ., 2020. The relevance of international marketing strategy to emerging-market exporting firms:
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 Kozlenkova, I.V., and Palmatier, R.W., 2021. Sharing economy: International marketing
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