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International Marketing Research - Doc

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Added on  2020-10-04

International Marketing Research - Doc

   Added on 2020-10-04

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International MarketingResearch
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1a) Assessing differences between domestic and international marketing research.....................1b) Evaluation of international research and information objectives based on internationalcontext and marketing objectives................................................................................................2c) Designing and justifying research solutions for identified problems....................................4d) Role of databases, data warehousing and data mining...........................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
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International Marketing Research - Doc_3
Topic: “Issues in international marketing research”.INTRODUCTIONInternational marketing research is a process of designing, collecting, recording,analysing and reporting of information of marketing decisions which are required to be taken bya business organisation while trading or promoting their operations internationally. Main aim ofthis project report is to critically review international marketing strategies and produce an essay.In order to build an understanding about this concept, a topic is selected named as “Issues ininternational marketing research”. In this project report, differences between domestic andinternational marketing research is analysed along with their objectives. Research solutions aredesigned and its related problems are identified in this report along with role of databases, datawarehousing and data mining (Babinand Zikmund, 2015). MAIN BODYa) Assessing differences between domestic and international marketing researchInternational marketing research is a field of research where a business organisationdecides to enter in global market. The primary aim behind entering into global market is toincrease productivity and revenue of organisational operations. There are various issues presentin the activity of international marketing research which impacts efficiency of an organisation.Researching in an international market and in domestic market are two different aspects. Differences between these two research are assessed as follows. Domestic as well asinternational market research both has activities of promoting and advertising operations andproducts of a business entity but approach used in both of these methods are different. Researchapproach used by domestic market is applied, as this research allows marketing team of abusiness organisation to research on existing results which are already identified and ascertainedby past researches. Reason behind using applied research is that there are low chances ofdynamic environment in domestic market. Whereas international market research uses pureresearch, in which marketing team of an organisation conducts a pure or primary research bygathering primary or touched information. The main aim behind conducting this type of researchis that there are various dynamics and complexities in international market due to which it isimportant to gather recent and exact related data (Czinkota, 2013). 1
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