International Marketing Strategies for CAFEPOD Coffee

Unit 40:
International
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
An introduction to the chosen organisation and give some definitions of international market
besides highlighting the main differences between local and international market....................3
Assess the scope and key concepts of international marketing and explain the rationale for
your chosen organisation to market internationally....................................................................4
Describe the various routes to international market which your chosen organization can adopt
and which route the company should adopt and why?...............................................................6
There are many international markets that an organisation can enter, so evaluate the key
criteria and selection process that the company should use when considering which
international market to enter besides evaluating the opportunities and challenges....................7
Define and explain what a market entry strategy is, using examples of the different strategies
that are available to an organisation, and include the advantages and disadvantages of each....8
Recommendations on how and why the company should enter the international market........10
CONCLUSION..............................................................................................................................10
References......................................................................................................................................11

INTRODUCTION
International marketing may be referred as the process of performing different marketing
activities of the business across the boarders of the nation. Through this, goods and services can
be promote as well as serve by the firm at the international level. This provide the direction to a
company with proper planning and strategies which assist them to enjoy the competitive
advantage over their rivals (Kaynak, 2021). The aim of this report is to construct an international
or different marketing plans with its advantage and disadvantages. For the competition
CAFEPOD coffee has been taken into consideration which is basically a UK based company.
The firm deals in providing different types of coffee range like smooth, intense, ristretto, arabica
lungo, decaffeinated, origins colombia hulia, origins sumatra lake tawar, and compatible pods.
The respective firm strategies to expand their business in Sydney. The following report is going
to covers the brief introduction of the chosen company and the difference between the local and
international market. This report also analyse the key concepts of the international marketing and
the rational to go globally. Afterwords, this report focus on the different types of routs to
international market along with the market selection process in relation to the chosen company.
Along with this, this the advantages and the disadvantages of the different types of market entry
has also been covered in this report. In the end, this report critically evaluate their marketing
strategies for the various international market.
TASK 1
An introduction to the chosen organisation and give some definitions of international
market besides highlighting the main differences between local and international
market.
Overview of the firm
CAFEPOD coffee is a well known brand of UK which was founded in 2011 by Peter
Grainger and Brent Hadfield. The firm deals in different types of exotic range of coffee with aim
of bring happiness to people’s everyday lives and assist them to thrive in the hustle, the bustle
and the daily grind. The delicious blends of the respective form are Brunch Blend, Ristretto,
Supercharger Espresso, Intense Roast, SW18 Daily Grind and Decaf Espresso.

Meaning of international market: -
International marketing is basically an activity which is related to the sales of goods as
well as services to the consumers at the international level or beyond the boundaries of the
nations (Kowalik, Danik and Francioni, 2020). This not only brings organisations of different
nation closer to each other but also allow them to understand the needs of consumers and
facilitate them with excellent services. International marketing is being considered as the most
important tool for the organisation which assist them to grow in a very effective manner.
Difference between the international and the local market: -
Local market International Market
 This may be defined as those market
where marketing activities are carrying
out within the boundaries of nation.
 In this, there is only one nation and one
culture with same language.
 In local market only one type of
currency is used.
 With the local market low risk of
factors are associated.
 Internation market may be refer as
those market where market activities
are carried out beyond the boundaries
country.
 This comprises if various nations with
different culture and language.
 In this, different currencies are used.
 High risk of factors are associated with
this.
Assess the scope and key concepts of international marketing and explain the rationale for
your chosen organisation to market internationally.
International marketing paid focus on the different applications of the marketing
principles along with the strategies which are utilized all across the globe. This is totally different
from the domestic marketing, both in the way of trading of goods and services and needs of the
buyer. In this, the marketing manager of the organisation plays a very important role (Krishen
and et., al., 2021). In order to work into the international market in effective manner, marketing
manager must have to successfully understand the environment and think in the way of
consumers. The scope of the international marketing has been discussed below: -
 Export: - this is basically a process in which goods and services are produced in one
country and export to sale in the another nation. For example like, Toyota company