This study delves into the marketing operations and performance of the Australian Fruit Grower, a company specializing in the cultivation and sale of Australian pears and apples. The research examines the company's market entry strategies, product positioning, and target customer profile in the Indonesian market. It analyzes the environmental factors influencing the company's international marketing efforts, including trade barriers, cultural risks, and competitive landscape. The study also explores the reasons behind customer purchase decisions and the company's efforts to build trust and brand loyalty. By analyzing the company's marketing strategies, this study provides insights into the challenges and opportunities of expanding into the Indonesian market.
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