International Marketing: Key Arguments, Approaches, and Recommendations

INTERNATIONAL
MARKETING

Content
 Introduction
 Overview of national organisation
 Discuss the key arguments in International VS local marketing
 International Marketing Mix and Extended international marketing mix
 Different approaches to global marketing suitable for selected
organisation and circumstances to switch to global market
 Compare home and international orientation
 Recommendations
 Conclusion
 References

Introduction
International marketing is basically a marketing tactics in which an
organisation adopt different activities and practices so that offerings
of a company can be promoted in global context. By using this kind
of marketing approach, customers base of a company can be
increased in exponential manner. To prepare this presentation,
selected organisation is Waitrose & Partners which is a Britain
based supermarket offering food products to their customers in
standardised manner.

Overview of national organisation
Waitrose is a UK based
supermarket which is the
biggest employee-owned retailer
in Britain and a subsidiary of
John Lewis Partnership. This
organisation is headquartered in
Berkshire, England. This
company is founded in 1904.