This report explores the concept and scope of international marketing, focusing on the case of Rowlinson Knitwear, a clothing firm seeking to expand into Spain. It analyzes the rationale for international marketing, explores various market entry strategies, and delves into the global versus local debate. The report also discusses the differences in product, promotional, and distribution approaches in international contexts and provides recommendations for Rowlinson Knitwear's international marketing strategy. Desklib provides past papers and solved assignments for students.