International Selling and Negotiation: Applying the Johnston Sales Cycle to Dyson's V15 Detect Vacuum Cleaner

International selling
and negotiation

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Introduction to product.............................................................................................................1
Johnston Sales Cycle..................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Selling is one of the most important parts of doing business in modern times, because both
domestic and international trade depend on people buying and selling goods and services to each
other. In contrast to the idea of marketing, sales is just about exchanging ownership of a product
through different methods of negotiation, manipulation, and presentation, and it doesn't care
much about the customer experience. This also makes the art of selling hard because salespeople
have to follow a lot of steps to close a deal with educated customers today. This report will talk
about the Johnston sales cycle, which is one of the best ways to make sure products sell at a
steady rate, and apply it to the sale of Dyson's V15 detect vacuum cleaner, which is one of the
most advanced electronic home cleaning appliances on the UK market right now, making it a hot
item(Kirk. and Zollo, 2021). The report will show how different business management and sales
models can be used to show the best way to sell and negotiate for a certain product or service.
MAIN BODY
Introduction to product
The Dyson V15 Detect, which is one of the most technologically advanced home cleaning
appliances on the UK market and a high-end electronic product made by Dyson, has been chosen
to be sold with a set sales cycle. This product is one of a kind because it is an intelligent cordless
vacuum that is made to clean as quickly as possible. One of the things that makes this product
stand out is that it has a laser that can find and get rid of dust on a microscopic level.
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