International Strategic Management (ISM)
Added on 2021-06-15
12 Pages3553 Words49 Views
Running head: International strategic management International strategic management
International strategic management Table of ContentsIntroduction.................................................................................................................................................3Micro and macro environment....................................................................................................................4Company’s competitive advantage over its rivals.......................................................................................6Porter generic strategies.............................................................................................................................6Diversification strategy................................................................................................................................7Recommendations.......................................................................................................................................8Conclusion...................................................................................................................................................8References...................................................................................................................................................82
International strategic management Introduction The main aim of this task is to explain and outline the business activities and operations of the organic food company. It shall be noted that organic food is one of the biggest industries in the world. Bellamy’s Australia that is a organic food company has been taken in the task. The company delivers organic food products to the customers in the Australian market in order to attract maximum number of consumers. Along with this, the paper explains the SWOT analysis and pestle analysis that help to analyze and identify the threats and opportunities of rivalries. In addition, here is the discussion about the porter generic strategies that include cost leadership strategy, focus strategy and differentiation strategy. These strategies help the company to managethe business activities effectively. Moreover, the paper explains that how Bellamy’s Australia uses diversification strategy in the marketplace. It discusses how this strategy provides competitive benefits to the firm. More detail of the task have been discussed below. The organic food industry plays a vital role in each and every country. Organic food is a food produced and manufactured by the methods complies with the standards of organic farming. Bellamy’s Organic is an Australian organic infant formula and baby food company and is the parent company of Bellamy’s organic. The organization serves its products in various countries such as Australia, China, Hong Kong, New Zealand, Malaysia and Singapore. Bellamy’s Australia is a major food and beverage company in the world which was incorporated in 2014 in Australia. It is the biggest organic infant formula producer in the world. The organization structure of the company is unique and strong (Bellamysorganic, 2018). The company produces organic food for the babies, young children and toddlers. The firm offers formula, and toddler milk drink, snacks, cereals and rusks to serve baby food as well as powered milk products in the Australian market. The organization sells its products to retailers and distributor in the country. With effective organization structure, the company has been able to attract wide range of consumers in the international market. The organization structure of the firm has been detailed below. 3
International strategic management Micro and macro environment Micro environment: The micro environment plays a significant role in each and every country. Bellamy’s Australia focuses on the micro environment to beat the competitors in the market. Thecompany can control on the micro environment after considering the plans and policies of the competitors. SWOT analysis is done by the organization to identify and analyze the threats and opportunities of the market as well as competitors (Löfving, Säfsten and Winroth, 2014). SWOT analysis stands for strengths, weaknesses, opportunities and threats. SWOT analysis for Bellamy’s Australia has been discussed below. Strengths The company is performing well in today’s competitive world. The firm uses unique and effective strategies in the global market. High level of customer satisfaction is one of the significant strengths for Bellamy’s Australia. The company has become successful and effective by focusing and analyzing the marketing. Strong and unique distribution network. 4
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