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Strategic Management of Bellamy’s Organic - 200587

   

Added on  2020-03-07

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Running head: STRATEGIC MANAGEMENT OF BELLAMY’S ORGANICStrategic Management of Bellamy’s OrganicName of the Student:Name of the University:Author’s Note:Course ID:

1STRATEGIC MANAGEMENT OF BELLAMY’S ORGANICExecutive Summary:The objective of the paper is to gather background information regarding Bellamy’s OrganicCompany and carry out macro-environmental analysis for the industry. Moreover,competitive analysis of Bellamy’s Organic using Porter’s five forces theory will be carriedout. The paper will also explain resources and competencies of the company throughemploying VRIO framework. It was gathered from the paper that the company employsinnovation within certain business operations get an eliminated of chance to maintain thedatabases with certain programming assistance. The company should take after such aproverb, to the point that quickens development with the assistance of mechanicalprogressions.

2STRATEGIC MANAGEMENT OF BELLAMY’S ORGANICTable of Contents1. Introduction:...........................................................................................................................32. Background information of Bellamy’s Organic:....................................................................33. Macro-environmental for the industry in the context of Bellamy’s Organic:........................3PESTEL Analysis of Bellamy’s Organic Company..............................................................34. Competitive analysis of Bellamy’s Organic using Porter’s five forces framework:.............65. Resources and competencies of Bellamy’s Organic using the VRIO framework:................86. Conclusion:..........................................................................................................................11References:...............................................................................................................................12

3STRATEGIC MANAGEMENT OF BELLAMY’S ORGANIC1. Introduction:Bellamy’s Organic Company is an Australian baby food producer with organic instantformula. The company offers a range of products such as toddler milk, baby rice, babyporridge and many other baby meals (Bellamy's Organic, 2017). Moreover, organic milkdrinks are also offered by the company along with offering supplementary food needed toaddress dietary needs of toddlers. The objective of the paper is to gather backgroundinformation regarding Bellamy’s Organic Company and carry out macro-environmentalanalysis for the industry. Moreover, competitive analysis of Bellamy’s Organic using Porter’sfive forces theory will be carried out. The paper will also explain resources and competenciesof the company through employing VRIO framework. 2. Background information of Bellamy’s Organic:Bellamy’s Organic Company is an Australian baby food producer with organic instantformula. The company offers a range of products such as toddler milk, baby rice, babyporridge and many other baby meals. Moreover, organic milk drinks are also offered by thecompany along with offering supplementary food needed to address dietary needs of toddlers(Bettis et al. 2016).3. Macro-environmental for the industry in the context of Bellamy’s Organic:PESTEL Analysis of Bellamy’s Organic CompanyPolitical Australian economy considers altering direction including nourishment guidelines andpromotional activities

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