Bellamy Strategic Management Executive Summary
Added on 2020-03-04
17 Pages5243 Words52 Views
Running head: Strategic management
Strategic management 1Executive SummaryBellamy’s strengths and business’s operations are contributing to its success. The company has various products are all the products are available in good quality. The given report helps to evaluate Bellamy's strategic position using models and frameworks. In the given report to describe the macro environment for the company, PESTLE analysis is used. To evaluate company's strength against competitors, Porter's five force analysis is used. Through the analysis company's ability, strength and position can be known and can be used to get the sustainable competitive advantage. Company's resources and competencies can also be used to get the competitive advantage. VRIO framework is also used to identify the elements that can give the competitive advantage to the company.BellamyStrategic management
Strategic management 2Table of Contents1.0 Introduction................................................................................................................................32.0 Macro-environment analysis.....................................................................................................42.1 Political..................................................................................................................................42.2 Economic...............................................................................................................................42.3 Socio – cultural......................................................................................................................52.4 Technological........................................................................................................................52.5 Environmental........................................................................................................................62.6 Legal......................................................................................................................................63.0 Competitive analysis..................................................................................................................73.1 Threats of new entry (low)....................................................................................................73.2 Bargaining power of suppliers (medium - high)....................................................................83.3 Bargaining power of buyers (Low)........................................................................................83.4 Threats of substitutes (low)...................................................................................................93.5 Industry rivalry (Medium).....................................................................................................94.0 Strategic capabilities..................................................................................................................94.1 Competitive advantage..............................................................................................................95.0 Bellamy’s resources and competency......................................................................................105.1 VRIO analysis......................................................................................................................116.0 Conclusion...............................................................................................................................12References......................................................................................................................................13
Strategic management 31.0 IntroductionThe given report focuses on strategic analysis on Bellamy, An Australian organic food producer. The company is founded in 2003 in Launceston, Tasmania and headquarter of the company is also allocated in Launceston, Australia. It is one of the largest organic food producers in Australia. This company was the first entrant in an organic food industry. In 2004, Bellamy produced first organically certified baby food and in 2005 it produced first organic babyformula. Bellamy is providing nutritious organic choice to children(Morgans, 2015). The company provides a range of organic food products for young children, babies, and toddlers. Thebasic philosophy company follows to teach good eating habits to children from the beginning. A healthy diet helps to develop the healthy mind. Bellamy is a certified organic which produces food products that do not include harmful chemicals. The company does not use chemical pesticides, chemical fertilizers, and artificial addictive and genetically modified organisms. All the organic food products are prepared and packed in Australia. Bellamy is known for its high-quality products. The company follows the concept of complete nutritious diet methodology that helps for healthy development. In only Australia, the company has more than 4400 outlets including Woolworths, Coles, Big W, Terry White and Costco (Bellamysorganic, 2017). Laura McBainwas appointed as CEO. Previously shehas worked with numerous companies and got experience from different industries. The products of the company are distributed in Vietnam, Australia, Singapore, Hong Kong, China, Malasia and New Zealand(Bellamysorganic, 2017). The Company is operating from last 14 years and has developed the good reputation in the market. According to results of social media research in 2016, the company was recorded as the best baby food producer (Annualreports, 2016). The revenue of the company is increasing year by year. In Australia and in China the revenue growth was high. Some products of the company are toddler milk, infant formula, pasta, ready to eat pouches, cereals, baby rice, cinnamon breakfast, brown rice pasta, fruit snacks, vegetable macaroni, baby porridge and much more. Revenue of the company was recorded on 30 June 2015 as $125302000 and in 2016 the revenue of the company was $244583000 which means the revenue has been enhanced by 95% (Annualreports, 2016). The company is looking for expansion of its operations. Mainly the company’s revenue is coming from offshore.
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