Strategies and Challenges of Internationalisation for Ingenuity

This assessment discusses the strategies and challenges faced by Ingenuity, a small London-based company, in their internationalisation process. The report highlights the importance of picking the right partners, developing a clear product and service strategy, proactive thinking, resource allocation, operation model, and marketing. The challenges faced by employees include cultural changes, language barriers, currency, time change, moving away from family, and lack of knowledge. The report suggests that human resources management can help overcome these challenges by providing training and motivation to employees.

Strategic HRM
Assessment-2

Table of Contents
INTRODUCTION...........................................................................................................................3
STRATEGIES TO GO INTERNATIONALLY.............................................................................3
CHALLENGES FACED.................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
To deal with the process of internationalisation the organisation will have to undergo specific
means that will have to be entitled. This means will have to be such that they will have to bring
forth the onset of criteria that are to be dealt in order to make sure that the approaches are
worked upon to the betterment of the organisation (Morais and Ferreira, 2020). The assessment
will deal with several challenges as well as approaches of internationalisation that will help to
cope up with the success and origination of the organisation that is planning to initialise its base
on an international level. The organisation that is chosen for this assessment is Ingenuity which
is in London. This organisation is a small company that is operating on a whole to derive the
simplest means of providing business solutions. The prospect of internationalisation is put forth
in this report.
STRATEGIES TO GO INTERNATIONALLY
The process of internationalisation is one of the derivable aspects that will bring in the kind of
growth prospect that the organisation is usually dealing with. For this the company will have to
have a complete target of the expansion strategy and the sustainable opportunities that will have
to bring forth the strategic orientation that the market entry usually comprises. For this there will
have to be some preparatory measures which are to be initiated in order to make sure that the
global expansion is made possible (Galloway and et.al, 2020). Some of the few techniques as
well as strategies that are to be incorporated are as follows:
Pick the right partners: expanding on international basis it is first essential to pick the right
partners to deal with the global expansion criteria. Being a small organisation, the company will
have to aim for a better partner such that a complete experience towards growing would
eventually be gratified. There is a gratification that is brought forth with respect to an
understanding only when the organisation comes in partnership with the other companies that
has already a base in the international market. This can also be the one that will fall into the
business regulations as well as the talent that has already been attained (Saridakis and et.al,
2019). Having a best partnership in the international level the potential concept can therefore be
adopted on a clear basis and the organisation can move ahead in the terms of development.
Clear product and service strategy: while going on an international basis the organisation will
first have to develop a product strategy that will comprise of the conception that they will have to
end title. This is one of the important criteria because without an inception towards how far

people in the other country are taking the product one might seriously not be able to deal with the
extravagant factors. A probable product strategy in this regard would be attention in order to deal
with the targets as well as challenges that are a bit complicated.
Proactive thinking: a kind of proactive thinking is essential in order to make sure that the state of
reactivity is enhanced. Responding to the onset of strategies and developing flexibility is one of
the important factors to mitigate risk. This will also stand as an inception towards how far one
might seriously able to deal with the reactive strategies upon which the long-term business
schedule can be derived.
Resource allocation: resources are everything while dealing with the prominence of organisation
(Metsola and et.al, 2020). One might seriously not be able to deal with the factors that are
existing in the international market unless and until there is a proper resource allocation. In order
to make sure that the service is the made live in international market it will first have to evaluate
the base up to which it can orient the resources according to the raw materials and services that it
will have to get. This is one of the important factors because it is not until when the resources are
sufficiently and located that people will not be able to derive the speculations and the changes
that are to be required. Being a small company, the organisation will have to move ahead in
terms of resource allocation in order to make sure that things are on a right track. Starting off
with the marketing principles as well as the raw materials that are to be derived in order to make
sure that its presence is made available in the international market the organisation will have to
make sure the bases strong enough with the allocation of resources.
Operation model: operation model is everything in dealing with the essence of organisational
upliftment. This organisation model will have to bring forth all the required planning and the
derivation of various work processes such that the employees can be provided with the right set
of duties. The operating model will also be helpful in attaining a standard after which the
organisation can follow it for a short period of time before it is totally evaluated. The growth of
the company of the expansion that is in relation to all the strategies are dependent upon for the
operating model is being able to highlight. The operating model will stand as a pathway in order
to make sure that the probable growth trajectory that is one of the objectives is being attained
(Bamberger and et.al, 2019).
Marketing: a plan that is put forth into marketing will have to be analysed in such a way that will
bring a proper reputation for the organisation. Marketing will help to extend the presence of the

organisation into all the areas that are present in the country. This can also be helpful in making
sure that the service is being highlighted by the customers around. Customer base is one of the
important criteria that will have to be stressed in order to make sure that things are made
prominent in terms of deriving profit. The end goal of the organisation is to make sure that
profits are being encroach over and therefore for this the particular sales are to be increased on
an enormous basis. Marketing will also help to take the service in the midst of people who are
not aware of things that are happening. Therefore, it is one of the major sources for the
organisation in order to stay attentive towards the ongoing technological implementations.
CHALLENGES FACED
There are times when the organisation will have to send managers as well as employees to the
international level in order to make sure that they facilitate the organisational growth (Kriz and
Welch, 2018). While moving online it is always essential to make note of all the difficulties and
challenges that are overseas because the countries are in a state of dealing with the extravagant
factors and there will be a change that is associated with one country to the other. Few of the
changes that can be encountered with respect to the other country include labour market
economic systems culture and legal implications that would often follow regard to the
organisation. In this regard the employees will have to make a note of all the demographic
changes that are challenged. While dealing with the factors of extravagance it is always essential
to cope up with the level of confidence because it is not until when the content is oriented in such
a way that would assist people with the right set of formulations that can be imbibed (Jafari-
Sadeghi and et.al, 2020). Some of the challenges that are being entitled by people around are as
follows:
Cultural changes: culture is one of the implications that false in regard to dealing with the
international expansion. It is also regarded to be one of the extensive factors in the midst of
international assignment and this will also be one of the issues that is entitled. The difficulties
that are in regard to dealing with the reality of culture are many. Employees would often feel the
need and the requirement in order to address the factors of culture and mostly the challenges are
in this regard.
Language barriers: language is one of the major concerns that is falling in regard to
organisational encroachment over internationalisation. This is one of the important criteria where
the key management position will have to take charge over and train the employees accordingly.

There are several staffing methods that will fall in regard to dealing with the language barriers.
The human resources management in this regard will have to identify these challenges and will
also have to make sure that the changes would make an expedition towards the prospect of
growth (Wihlborg and Robson, 2018).
Approaches: the organisation follow several approaches in this regard in order to stay equipped
with the challenges as well as to face them. The geocentric approach is one of the important
criteria that is being dealt by international market. It is also one of the performance-oriented
coordinators and the approaches in this regard would eventually deal with the transnational
orientation. The skills and experiences that are falling in this regard will be the ones that will
highlight the policies and objectives of organisation in the host country.
Currency: the change in currency is also one of the implications that is being entitled. The
change in currency will first have to be intimidated. This is because it is not until when the
organisation is moving ahead in terms of developing means of addressing the challenges that are
falling in regard to currency that it cannot stay in the midst of competition.
Time change: the time frame where is from one country to the other. Embracing time change is
one of the important and a crucial factor that will have to be influenced over and will have to
move ahead with an ease and grace of dealing with challenges (Brandenburg and et.al, 2019).
There are several countries whose expectations are beyond imagination and therefore the
organisation while dealing with international bases will have to plan things accordingly in order
to attract the orientation of the country.
Moving away from family: some personal aspects will also contribute for being the major
challenges for people around. One such thing that is being entitled in the midst of employees is
moving far away from family support networks. This will develop of void with respect to the
employees and they will have to instantly deal with the circumstances and elements of
depression. This will obviously impact the working process and people will not be able to move
ahead in terms of dealing with challenges.
No proper knowledge: few people that are oriented towards international bases will not have a
potential knowledge regarding the communities and the society over there. This is often one of
the problems that will certainly have to be a viable option and will have to be initiated such that a
proper knowledge regarding the substantial measures can be incorporated.

In order to face the implications that are following in regard to employees the organisation will
first have to develop training criteria. The training that is provided by human resources
management will have to give a clear idea about the spectrum that is happening in the
international basis. This will be helpful in dealing with the extravagant situation and this training
process will have to last for at least a long period of time before going international (Torkkeli
and et.al, 2019). The human resources management in this regard will also have to deal with the
prospects of motivation. With the substantial levels of motivation that is being incorporated by
human resources management the employees can therefore develop a keen interest in identifying
their choices. The selection that is made in regard to employees in order to deal with the
extravagance of international basis will have to be analysed thoroughly by human resources
management and based on the compensation level they will have to move ahead in terms of
motivating people such that they can derive their base in highlighting the choices. Appropriate
measures will by Human resources management will obviously create an impression towards the
growth of the employee and the organisation.
CONCLUSION
The report deals with the strategies as well as approaches that are brought forth in
internationalisation and the organisation that is causing its ways in order to get trained according
to the employee personification. The various challenges are highlighted in this regard as a part of
management and hr processes and also the difficulties that are usually being faced.

REFERENCES
Books and journals
Bamberger and et.al, 2019. Neoliberalism, internationalisation and higher education:
Connections, contradictions and alternatives. Discourse: Studies in the Cultural Politics of
Education. 40(2). pp.203-216.
Brandenburg and et.al, 2019. Internationalisation in higher education for society. University
World News, 20.
Galloway and et.al, 2020. The ‘internationalisation’, or ‘Englishisation’, of higher education in
East Asia. Higher Education. 80(3). pp.395-414.
Jafari-Sadeghi and et.al, 2020. Internationalisation business processes in an under-supported
policy contexts: evidence from Italian SMEs. Business Process Management Journal.
Kriz and Welch, 2018. Innovation and internationalisation processes of firms with new-to-the-
world technologies. Journal of International Business Studies. 49(4). pp.496-522.
Metsola and et.al, 2020. Process in family business internationalisation: The state of the art and
ways forward. International Business Review. 29(2). p.101665.
Morais and Ferreira, 2020. SME internationalisation process: Key issues and contributions,
existing gaps and the future research agenda. European Management Journal. 38(1). pp.62-
77.
Saridakis and et.al, 2019. SMEs' internationalisation: When does innovation matter?. Journal of
Business Research. 96. pp.250-263.
Torkkeli and et.al, 2019. Institutional environment and network competence in successful SME
internationalisation. International Marketing Review.
Wihlborg and Robson, 2018. Internationalisation of higher education: drivers, rationales,
priorities, values and impacts. European Journal of Higher Education. 8(1). pp.8-18.
Online
Challenges of internationalisation, 2014: [Online]. Available through: < Challenges of
Internationalization for SMEs and Overcoming these Challenges: A Case Study from
Turkey - ScienceDirect >
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