Internationalization Strategies for Davison Canners Limited in the United States

International

Table of Content
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
About Company ..........................................................................................................................3
Reasons for going international...................................................................................................3
Critically discussion and Reasons to Recommend Country........................................................4
Typical barrier that will be faced as the organization expands internationally...........................5
Approach for Internationalization................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Internationalization refers to the plan or strategies for trading outside the domestic
country with the motive of increase in sale and having large number of customers Going
international develop the business in many ways. Davison Canners Limited is food production
company which has its market only in United Kingdom It is successfully running the local
market. This report will discuss the current position of the company, reasons for going
international and critically discussion along with the trade relation between the chosen country
and United Kingdom. Report will also discuss the typical barriers that will be faced while
internationalization of the Davison Canners. With the help of analysis on all the topics it will
also show what approaches a company should take for its internationalization and the reason
behind that will also be critically discuss below
MAIN BODY
About Company
Davison Canners limited is a private local company produce speciality food, jams, bakery
fillings and preserve fruit and vegetable (D&B Business Directory, 2021). It is a medium-sized
business with number of employees between 50 and 250 located in the country of UK. It
provides variety of food products in unique range of flavour. Davison canners is active in the
field of the rental of investing property, canning, distribution of apple products pudding
production and sales. Company is successfully leading the local market in field of food
production.
Reasons for going international
Davison Canners is a successful company in local market and it keeps innovating its
products which is one of the main rationale for going the selected firm internal. Delivery services
if this firm is quick and maintain quality of food. Company also had created jobs for 50 new
employees by introducing new dessert range after securing 4.2 Million dollars financial package
from HSBC (Stones, 2017). Going internally will benefit company as well as people and country
as they will have a new variety in the food product. Davison is investing and reinvesting in the
business along with the customers. Business always catch up to the trend and try to provide new
products and flavour to its consumers. Unique flavours of Davison Canners is the strength of the

company to expand itself into other countries. It will create a new competition to the other
international company in the field of food products specially in Jam variety because it has its
own occupied land for growing foods which are used for manufacturing and business always
maintain the quality of food. Consumers feedback of the company is very good they are satisfied
with the products. Internally Davison canners can lead the market its innovations, quality and
wise range of food products (Shams, And et. al., 2021).
Critically discussion and Reasons to Recommend Country
There are many countries in which Davison canner can trade successfully and lead the
market in terms of food products. Some of them are United States, Germany and France. To
grow internationally smooth along with low barriers, company should start its first international
trade in the United States of America.
One of the main reason behind that is United Kingdom has very strong trade relation with
United States. It will help the business to trade easily. It can be critically discussed that
geographical distance between US and UK is too far as compared to Europe which will increase
cost of transportation but still it will be easier for the company to trade in US because of the two
nations negotiated a Free trade agreement. It will help the business to expand its production
internationally with low cost of tax on import or export. Europe could have been a better option
for the business but after Brexit it has become harder and costlier for UK companies to trade in
Europe.
Davison Canners is popularly known in UK which will help the business to go
internationally in US too. United States is the world's largest economy country and largest
exporter and importer of goods and services which will benefit the company to have bigger
market. In a critic way company will also have to struggle with other food companies as larger
economy comes with larger number of business firm or competitors. Benefit of choosing United
states of America for international trade is also that it has huge number of consumer in the
country. US also import the large no. of food products including fruits and veggies which is also
an opportunity for Davison to trade in this country (Sinha and Chowdhury, 2021). The Quality
food products that is provided by the business will also help the business to grow in US.
However, it can be critically discussed that problems will also arise in starting international trade
in US because of expensive raw materials or property in the country and risk of failing is always