International Marketing: Strategies for Expanding Business in Asian Countries

International Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
An introduction to the company and their current market.....................................................1
Define international marketing and its main differences to local marketing.........................2
International marketing scope and key concept.....................................................................3
Rationale for willingness to market internationally...............................................................3
Various international marketing entry routes and recommended any one.............................4
Key criteria and selection process that the company should use when considering which
international market to enter...................................................................................................4
Market entry strategies...........................................................................................................5
Conclusion and Recommendation...................................................................................................6
Differences between local & global marketing......................................................................6
Key arguments in context of local against global marketing.................................................7
Examination of pricing, product, promotion as well as distribution approaches...................8
Global marketing approaches.................................................................................................9
Domestic v/s global orientation along with methods to measure competitors.......................9
Conclusion & recommendations on the basis of marketing mix and structure of organisation
..............................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
International Marketing is marketing principles applicable in more than one
country, by the company’s expansion of business across the national boundaries. International
marketing is conducting business operations and activities internationally in organized manner.
Marketing play an important role in the current market to attract more and more customers
across the border companies need to expand there business internationally (Radulovich, Javalgi
and Scherer, 2018. Through international marketing companies easily provide information about
there products and services to the customers. This report is on ‘’Davison Canner’’ is the food
production company started over 40 years ago. There food and drinks available in more than 80
countries. Davison Canner food products include sticky toffee pudding, sticky chocolate
pudding, butter pudding, jams etc. Davison canner want to expand there business across Asian
countries, so manager of the company want to prepare a report to expand the business which
consist the strategies and plans related to the international market, difference between global and
local market, marketing strategies, marketing mix, recommendations for expansion etc. through
which operations are performed by analysing resources availability (Thussu, 2018). If there is
any risk in expansion, then it is important to plan strategy with which it is easy to expand.
MAIN BODY
An introduction to the company and their current market
Davison Canner is the UK based company deals in food products started in 1974
this business owned by a family they provide good and best quality food items. They try to
utilize their resources by focus on customer needs and wants. Fruits are grow at company’s own
farm so they provide good quality products to there customers (Baier-Fuentes and et. al, 2019) .
They also expand their business in beverage sector they get funding from HSBC bank. They
provide wide variety of dessert to the bakery. They also diversifying their products range by
considering the requirement of the customers. Davison Canner new products attract the
customers and also provide growth and profitability to the company.
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