Role of Internet Advertising in Increasing Demand of Next Plc's Offerings in UK Retail Industry

Research Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
1.1 Research Background........................................................................................................................3
1.2 Problem statement............................................................................................................................3
1.3 Aims and objective............................................................................................................................3
1.4 Research Questions...........................................................................................................................4
1.5 Research Significance........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
Concept of internet advertising in context of UK retail industry.............................................................4
Different types of internet advertising that helps Next plc to promote their products and services......6
The role of Internet advertising and its popularity in increasing the demand of Next plc’s offering.......7
Methodology....................................................................................................................................7
3.1 Research Philosophy..........................................................................................................................8
3.2 Research Approach............................................................................................................................8
3.3 Research design.................................................................................................................................9
3.4 Data Collection..................................................................................................................................9
3.5 Sampling Technique...........................................................................................................................9
3.6 Data Analysis...................................................................................................................................10
3.7 Timeline...........................................................................................................................................10
References......................................................................................................................................11

INTRODUCTION
1.1 Research Background
The Internet offers a platform for advertisers to display adverts that have the potential to
hit millions of people worldwide. On the Internet, there are numerous advertisement alternatives.
Advertisement, because of its intellectual and persuading character, may readily polish the
thinking of the target audience and generate a sense of incentive to acquire the value supplied by
companies on the basis of products, to meet their varied wants, which in effect greatly enhances
their life quality (Tretyakova, 2021). The Internet's influence on advertisement will have far
consequences for commercial and consumer interaction. Internal promotion and advertising
operations, like those in other businesses, have grown more productive and useful as they have
moved online, allowing for cost savings and time savings. The Internet also provides retailers
with an extra avenue for product sales. A retail shop without a physical shop was almost
unthinkable of 30 years ago. They may now buy practically everything they desire on the
Internet just going to a company's website. This allows them to sell more items while incurring
the expense of renting and stocking extra store floor area. The option to sell items without the
expense of a physical shop is particularly beneficial for businesses wanting to stay start-up costs
low. They can employ a third-party removal company to keep and transport their items if they
don't have data storage (Lee and Cho, 2020).
1.2 Problem statement
The importance of internet advertising to apply in retail sectors in effective manner. Most
of the retailers use internet marketing to promote their products but they don’t know which type
of internet marketing effective for their business. In this research identify that how to Next plc
effectively applies internet marketing to promote their products and identify the main role of
internet advertising.
1.3 Aims and objective
Aim: “To analyze the role of internet advertising and its popularity in increasing the demand of a
company’s offerings in context of the UK retail industry: A study on Next Plc”
Objectives

1. To understand the concept of internet advertising in context of the UK retail industry
2. To identify the different types of internet advertising that helps Next plc in order to
promote their products and services
3. To analyses the role of Internet advertising and its popularity in increasing the demand of
Next plc’s offering
1.4 Research Questions
1. What is the concept of internet advertising in context of UK retail industry?
2. Explain different types of internet advertising that helps Next plc to promote their
products and services?
3. What are the role of Internet advertising and its popularity in increasing the demand of
Next plc’s offering?
1.5 Research Significance
The main significance of research upon topic whenever it concerns to scaling, they may be
unable to set clear targets. A large market company's prospective involvement and input is lost.
Ignore internet sales and visitors generated by marketing activities. World's most popular retail
shops operate extensive digital marketing strategies geared to attract more customers from
everywhere in the world as well as those just next door. The retail industry's digital marketing is
very different from the selected handful profitable businesses. Marketing is one of the tools used
by firms to gain clients. The Internet offers a platform for advertisers to display adverts that have
the ability to reach millions of people worldwide (Crain, 2021). On the Internet, there are
numerous marketing alternatives. Companies can post display and text advertising on famous
websites related to their specific business. For instance, when they offer their own kind of hot
sauce, they can try purchasing advertisements on food-related blogs like Allrecipes.com,
concentrating on webpages that include hot sauce dishes. Companies can also run advertisements
on social media platforms such as Twitter and Facebook.
LITERATURE REVIEW
Concept of internet advertising in context of UK retail industry
Advertisements are critical in marketing a brand and raising public awareness of it.
Advertising is a method throughout which a company or group promotes the unique selling