Report on Internet Skills of Smart Restorations Limited
The assignment will test learner’s understanding of, and skills in, the use of the complex interactive digital media which comprise the tools of internet marketing.
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Added on 2020-06-06
Report on Internet Skills of Smart Restorations Limited
The assignment will test learner’s understanding of, and skills in, the use of the complex interactive digital media which comprise the tools of internet marketing.
Added on 2020-06-06
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Internet marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1SECTION 1......................................................................................................................................11.1 Elements of internet marketing........................................................................................11.2 Evaluation of internet marketing mix..............................................................................21.3 Comparison of various internet marketing tools.............................................................21.4 Examination of interactive order processing....................................................................42.1 Mechanism of search engine marketing...........................................................................52.2 Opt-in email marketing newsletter...................................................................................52.3 Guidelines for best practice in online public relations and how to follow the same fordigital marketing communications.........................................................................................72.4 Use of new digital media communities such as file sharing sites, instantmessaging,chatrooms,discussion groups,blogs etc. by Smart Restorations Limited.............7Section 3...........................................................................................................................................83.1 Secondary market research to gather data on customers online shopping behaviour......83.2 Online survey design to collect data on ' what encourages shoppers to buy online'.......83.3 Use of electronic customer relationship marketing to manage and analyse customerinteractions.............................................................................................................................94.1 An outline for an internet marketing plan for Smart Restorations Limited.............................104.2 Note on pay per click advertising..................................................................................10
INTRODUCTIONInternet marketing, also called as online marketing is a process of increasing the businessranges with the help of internet. Web or email are being used to advertise or market the productsto be sold. In this era everyone is viable to the internet and hence, this approach gives marketingmanager a chance to explore their business (Leung and et.al., 2015). It can be done using mobilephones, display advertisement or digital medium. This also saves company time and thusincrease efficiency. Success of any organisation using this marketing criteria is proven over andover again. Everyone likes this because of the creativity implanted in this. In this report , theinternet marketing skills of Smart Restorations Limited is been discussed. It is bring into thecontext that how this company apply its talent when people want to recover from the recession.Various other aspects of internet marketing like digital media, search engine,electroniccustomers relations etc. are been analysed .SECTION 11.1 Elements of internet marketingInternet marketing are the techniques of online exploration of business. SmartRestorations limited has used the special elements of it to increase their furniture market.Essential elements of effective internet marketing are as follows:1)Generation of significant contents: This is the fundamental thing to be done. Creation ofcontents on site using blog, post, video,e-book,podcast etc. helps the customer to reachthe things they want. To enhance any small scale business it is important to set a blog andstart writing on it for the ease of people (Constantinides and et.al., 2016).2)Optimization: Search engine optimization is an important aspect in internet marketing.Once the blog is created it should be optimise by the use of keywords in the blog whichthe google will rank out.3)Promotion: This is again an important factor for effective internet marketing. It isessential to make the online blog viable to the customers using social media sites, suchas, Facebook,twitter,google plus etc.4)Analysis: This is a process to make the optimum market. One has to evaluate that howmany people are going through the site and should consider their comments. Increase thetasks which people do like and to cut out the others to have effective marketing.
Many other tools are also there. For example: use of real photos,provide testimonials,offer aguarantee which are also used by Smart Restorations Limited. 1.2 Evaluation of internet marketing mixThese are the strategies which are developed to increase the sell of our products. For thisthe company is using 7Ps strategy which is as follows (Madleňák and et.al., 2015):1.)Products/services: This is to make e-product strategy. This can be done by jotting downappropriate features , quality, ranges etc. on the website so that customer can buy aparticular product after considering everything. 2.)Prices/fees: Online uses helps to curtail many costs such as: store cost , staff costs andhence easily reward loyal customers. By comparing prices at different stores customerscan analyse the appropriate product for them . Also many gift vouchers are also availablefor them.3.)Place/access:Internet marketing has attracted a wide range of customers from manydifferent countries. Anybody can order the purchases from wherever they wants. Theproduct delivery is important factor in this. Smart Restorations Limited take care of thisspecially.4.)Promotion:To promote online business is important task again which can be done byplacing advertisement where the potential customers generally surf. 5.)Physical evidence:This can be done using consistent communication, having greatwebsites, impressive rewards etc.6.)Processes:Since the use of internet has increased, most of the staff are serving thebusiness online.7.)People:It is the important factor of any online marketing network. One should analyse thekind of customers ,their need and their efficiency to invest.1.3 Comparison of various internet marketing toolsInternet marketing is essential for any business to sustain in this era. Various tools areused for it according to the ease of use, relationship building capability,quick tracking,costeffectiveness etc. (Armstrong and et.al., 2015). Below is the comparison between its various tools.Though social media and email marketing resolve the same purpose. There is a significantdifference in between both.
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