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Internet Marketing TABLE OF CONTENTS INTRODUCTION

   

Added on  2020-10-04

21 Pages4855 Words294 Views
Internet Marketing

TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1TASK -1...........................................................................................................................................11.1 Elements of internet marketing plan.....................................................................................11.2 Internet marketing mix..........................................................................................................21.3 Comparison of internet marketing tools................................................................................31.4 Working of interactive order processing...............................................................................4TASK -2...........................................................................................................................................52.1 Search engine marketing and its types..................................................................................52.2 email marketing newsletter..................................................................................................62.3 Best online public relation practice.......................................................................................62.4 New digital media communities............................................................................................7TASK-3............................................................................................................................................83.1 Secondary market research...................................................................................................83.2 Questionnaire on what encourages customers to buy online................................................93.3 Covered in poster................................................................................................................10TASK-4..........................................................................................................................................104.1 Marketing plan for smart restoration limited......................................................................104.2 Covered in presentation.......................................................................................................11CONCLUSION:.............................................................................................................................11REFERENCES:.............................................................................................................................12

INTRODUCTION:Internet marketing is the best form of marketing your products through internet. It refers to advertising and marketingefforts that use the web and email to drive sales via electronic commerce. It is generally used in conjunction traditionalmarketing such as radio, newspaper, television, etc. the various tools of internet marketing are search engine optimization, emailmarketing, SMM, etc. this assignment will show the various elements that are used in internet marketing. It will relate the 4 P'sof marketing mix with internet. In addition to this it will examine the interactive order processing working. The SEO definitionand its various types are done. It will show the various business practices used in maintaining the public relations in digitalmarketing. Also, the use of digital media communities such as instant messaging, blogs, discussion groups, etc. in making themarketing strategies. An online survey is used to describe the behaviour of customers in online shopping. At last the effectivemarketing plan is described.For undertaking this the present organisation taken is Smart restoration Limited. The cited firm belongs to retail sectorand operates in London. Thus, this report will help in developing a relevant internet marketing plan for the cited establishment.TASK -11.1 Elements of internet marketing plan.The internet marketing plays a crucial role in expanding the business as well as in generating sales. It is an effective tool fr everyorganisation to do marketing with the help of digital media.The elements which is required in internet marking are:Create remarkable content- It is the first step that which is to create an effective content on website that people wants to read.This can be in any form like new website pages, videos, blogs, etc. the easiest way for small business is to create blog andcontent writing. It will capture the minds of viewers and readers (Armstrong, and et.al, 2015) If the content is having effective

information about features of products and services it keeps the leader engaged. They will be more likely to share this with theirfriends and relatives through social media channels. It will automatically help the organisation in marketing of their products.Search engine optimization- After the content has been created the next task is to optimize for search engines. It means to getthe blog to rank on google. This can be done by using effective keywords, headings, tags, meta description, etc throughout theblog. Every piece of content provides the opportunity to rank the blog on google. This has to be done naturally by not using thekeyword stuffing.Using social media- These days social media has been integrated into everything that we do online. The blog or website createdmust include buttons for sharing on social media channels like linked in, Facebook, twitter, etc. this happens when the website orcontent is effective enough that it automatically catch the minds of readers (Chaffey, and Ellis-Chadwick,., 2016.) Apart fromthis the organisation can also promote through social media platforms. For this you need to spend time in using social media.Analyse the data- It is very easy to track and analyse the data in internet marketing than in traditional marketing. For thisvarious analytics tools can be used such as google analytics or hub spot. It allows to see who are the visitors, from where theybelong, what content they prefer, etc. the simple rule here is do more of the things that are working well and remove the thingsthat are not. If done correctly it will continue to grow the business. 1.2 Internet marketing mix.It is generally same as marketing mix which contains product, place, price and promotion to digital marketing context.Product- it is crucial for the organisation to consider the design, features ,quality, after sales service, etc while developing theproduct. The organisation must also define the characteristics of product. To do internet marketing a research is done on varioustools like different product category, pay per click advertisements, banner advertisement, video marketing, social bookmarking,

article marketing, etc. the business should select which suits its ability and preference and focus on that (Hollensen,,2015.Pulizzi, , 2014)Place- it basically means providing the product on a place where it is easily available. Whether to set up an online store or tosign up with the existing stores. Setting up online store is needed when there are many followers or prospective customers. Itwill give you freedom to design and layout of site. The existing stores already have its reputation among customers but signingup with them needs to give a percentage of share in sales.Price- it refers to how much money customers are willing to pay. Various elements like discounts, cash purchase, price settingaffects the price of product. Also, research must be done in order to find out the price of competitors (Ryan, 2016) If price istoo high then customers will be discouraged to buy the product but if it too low customers might get skeptical.Promotion- in internet marketing promotional tools include email marketing, social media marketing and content marketing.business can send emails to customers about the new products, discounts, etc. or create a fan page to attract customers. SEO isthe backbone of this business. It involves use of keywords that helps in finding the website. For this a domain name must bechosen. The keywords should be unique, easy to type and remember.1.3 Comparison of internet marketing tools.E tools are very effective in marketing of products and services via various sources of internet There are various types of e toolsused in marketing of products.Email marketing- it is considered as most important type of digital marketing tools. It is marketing of products through mails(Strauss, 2016) just like a mail is delivered to person by post. Email marketing is done via internet. In this a list of potentialcustomers is prepared and then mail is sent to them. Through this they know about the new products and offers available tothem. It is an effective tool as it provides direct interaction with customers. It is done at large level.

Content marketing- it is done on blogs, social media or website which helps the customers to read relevant contentregarding the company or products. The customers can also interact with the company by giving suggestions or makingcomments. It gives a quality information about anything related to company. for this the content writers are hires bycompany so that they can write good quality content.Get shared- its basic role is to spread content through a group and get the most extreme exposure in the market.Get discussed- its role is to begin a discussion inside a group. The discussion can be of any issue or new thing (Tiago,and et.al, 2014).Generate leads- this helps in lead generation by discussing on a common topic. Make sales- the fundamental of lead generation is to make sales to the people Graphic design- Not every company can afford to hire a graphic designer. In this the products are shown tot the customers in3-D way. It is done by using the latest graphic design technology. It helps the customer to view the product in 3-D way which isvery essential in choosing the right type of furniture. It provides a clear view of every part of furniture. This is a costly methodbecause it requires highly experienced graphic designer and can not be afford by small companies (Yadav, and Pavlou,., 2014)Social media- the most popular and used technique to market the product. It means to market products through social networkingsites like Facebook, twitter, linked in, you tube, etc. to share everything to everybody approach. Video marketing- this type of marketing includes shooting video of products and posting it on you tube. In this the video madeis all about the features and characteristics of products. It is the most loved tool of marketing. Just shoot a video publish it onyou tube and get the response from customers.Blogging- it is only a channel that have recordings, content articles, news subjects, etc. bloggers make different type of onlinemarketing channels on grounds that deal with this is also needs a expertise. Planning , labelling and content writing, interiorlinking are the things that blogger controls.

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